Product Marketing Manager, Attendee (AI)

Location: Hybrid, based in New York, NY; Boulder, CO; or Santa Monica, CA, United States. In-person work is required three days a week or more.

Salary: $75,000–$100,000 per year.

Company

hirify.global Markets creates global platforms for industries through large-scale branded events, online marketplaces, data, and digital content.

What you will do

• Develop attendee marketing strategies for multiple events aligned with business objectives and audience strategy.
• Create attendee value propositions, pricing strategies, offer calendars, forecasting models, and go-to-market plans.
• Design acquisition and retention initiatives to grow high-value audiences, repeat attendance, revenue, engagement, and satisfaction.
• Use attendee intelligence, segmentation, conversion, registration, retention, and KPI data to guide decisions and optimize performance.
• Optimize the attendee journey from acquisition through retention and ensure consistent value proposition communication across digital and onsite touchpoints.
• Collaborate with campaign, communications, brand, operations, strategic insights, event, client marketing, and content and audience teams.

Requirements

• Proven experience in attendee marketing or product marketing, including value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
• Ability to build cross-functional relationships with brand, operations, and strategic insights teams.
• Data-driven approach focused on attendee-centric solutions and measurable outcomes.
• Strong analytical skills, including forecasting, segmentation, and KPI reporting.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in behavioral science techniques and advanced tools such as AI.

Nice to have

• The posting welcomes candidates who have most, but not necessarily all, of the listed skills and experience.

Culture & Benefits

• Hybrid flexibility is available when not working in an office, workplace, or hirify.global event.
• Benefits include 15 days of PTO increasing to 20 days after three years and 25 days after six years, 10 national holidays, birthday leave, and up to four weeks of work from almost anywhere per year.
• Competitive benefits include a 401(k) match, health, vision and dental insurance, parental leave, and an ESPP with company shares at a minimum 15% discount.
• Additional support includes volunteer days with charity matching, learning and mentoring programs, wellbeing resources, mental health support, and recognition programs.
• Inclusive, collaborative culture with in-person and online events, colleague networks, and opportunities to work with international teams.