Sr Brand Lead OncoHematology

Location: Hybrid role based in São Paulo, Brazil; travel required 20%.

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines, including treatments for immune challenges, rare diseases, cancers, and neurological conditions.

What you will do

• Develop and execute the OncoHematology brand strategy in alignment with global guidelines.
• Conduct market analysis and competitive benchmarking to adapt marketing tactics.
• Lead business performance, sales and supply monitoring, ROI optimization, pricing, and opportunity identification.
• Gather and prioritize market and customer requirements while maintaining relationships with market experts and OncoHematology stakeholders.
• Drive digital strategy, field-team support, cross-functional alignment, and customer-facing execution.
• Lead brand planning, strategic planning, financial forecasting, launch readiness, and go-to-market activities while promoting Agile ways of working.

Requirements

• Master’s degree in business or science; MBA preferred.
• Marketing experience in OncoHematology or highly complex markets.
• Successful product-launch experience in the pharmaceutical industry.
• Strong international and country experience.
• Fluent English and Portuguese required.
• Excellent leadership, analytical, collaboration, influencing, negotiation, and communication skills.
• Strong knowledge of marketing and digital processes and their execution.
• Ability to understand complex scientific information, think strategically, define long-term objectives and milestones, and work with diverse internal and external stakeholders.
• Ability to embrace change, innovative marketing approaches, and Agile ways of working; strong presentation, prioritization, timeline-management, resilience, proactivity, and creativity skills.

Nice to have

• Spanish or French language skills.

Culture & Benefits

• Ethics, business integrity, health and safety, diversity, and inclusion are expected in daily work.
• Supportive, forward-focused environment with opportunities for promotion, lateral movement, and international career development.
• Rewards package recognizing contribution and impact.