Partner Marketing Lead

Location: São Paulo, Brazil; regular time in a hirify.global hub is expected, with occasional travel for workshops, customer meetings, and company off-sites.

Company

hirify.global is building an operating system for mobile services that enables technology companies to embed global connectivity into their products, automating mobile provisioning and reducing telecom complexity.

What you will do

• Own partner go-to-market plans, including launches, joint calendars, local positioning, budgets, creative review, and results.
• Shape marketing commitments during partner negotiations, covering channels, user reach, lifecycle emails, and promotional budgets.
• Activate partner surfaces such as in-app placements, push notifications, deep links, and rewards programs to improve attach rate.
• Manage market development funds and milestone-based spending, partnering with analytics on pre/post analysis and A/B tests.
• Lead local communications with PR agencies, press, podcasts, legal, compliance, sales, partner success, product, and design teams.
• Report campaign status and incremental ARR, use AI in daily marketing work, and turn local learnings into playbooks for smaller partners and APAC expansion.

Requirements

• Experience selling or marketing through partners and influencing stakeholders who are not direct reports, including bank marketing leaders or carrier communications teams.
• Strong consumer marketing knowledge across audience research, lifecycle marketing, CRM, push, and in-app messaging; solid understanding of LTV, attach rate, ROAS, and incrementality.
• Native Portuguese and strong English; deep knowledge of the local press, carriers, and banks in the market.
• Zero-to-one experience building marketing programs, briefs, assets, or playbooks without an existing team, process, or template.
• Commercial judgment covering co-funding, milestone-based spend, attribution limits, revenue plays, and loyalty plays.
• Daily AI usage and the ability to identify which AI-generated output requires human review.
• Startup or agency experience; backgrounds in fintech, payments, marketplaces, or consumer subscriptions are relevant.

Nice to have

• Experience with carriers, eSIM, travel products, merchant-led programs such as Apple Pay, or partner programs at a scale-up.
• Experience adapting a global brand across Latin America, Europe, or Asia.
• Telco experience and high-growth company experience.

Culture & Benefits

• Culture centered on speed, ownership, customer obsession, sound judgment in ambiguity, and first-principles thinking.
• Meaningful in-person collaboration with regular hub attendance, flexibility for focused remote work, and occasional travel.
• Competitive compensation and stock options.
• Home-office or work-setup stipend, learning and development budget, and a free phone with an international data plan.
• Bi-annual company off-site and small, collaborative office environments.