Growth Lead, Brazil

Location: Hybrid in São Paulo, Brazil; travel as needed for key cross-functional sprints and regional collaboration.

Company

OpenAI is an AI research and deployment company developing and safely deploying general-purpose AI products, including ChatGPT.

What you will do

• Set Brazil’s growth plan and market-level roadmap priorities with clear hypotheses, owners, dependencies, and measurable outcomes.
• Use user research, funnel and cohort data, and competitive insights to identify local friction and prioritize growth opportunities.
• Run performance marketing tests across relevant channels, creators, and partners, using incrementality, CAC, payback, and LTV to guide scaling.
• Design and run experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion, partnering with Product, Engineering, Design, and Data Science.
• Own the regional growth scorecard across acquisition, retention, paid conversion, and unit economics, distinguishing incremental user and revenue gains.
• Build the operating cadence, segmentation, lifecycle journeys, growth tooling, and experimentation capabilities that can scale across markets.

Requirements

• 10+ years of experience across product growth, growth marketing, data science, or growth strategy and operations, including hands-on execution in a fast-moving technology company.
• A user-first track record of translating local research and behavior into product and growth priorities and shipping improvements with measurable impact.
• Strong command of acquisition, activation, retention, and monetization funnels, including rigorous experimentation and interpretation.
• Practical performance marketing experience across audience, channel, creative, and measurement decisions, with the ability to partner with media specialists.
• Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC, payback, and contribution margin.
• Experience adapting and running campaigns across Latin American markets using local audience behavior, channels, language, and cultural context.
• Experience owning growth goals and delivering measurable user or revenue outcomes across product and marketing levers.
• Ability to influence and align central and regional teams, translate local needs into scalable approaches, and make progress through ambiguity.

Culture & Benefits

• Full-time hybrid role based in São Paulo, Brazil.
• Travel is required as needed for cross-functional sprints and regional collaboration.
• Work involves collaboration with Product, Engineering, Design, Data Science, Marketing, Finance, Policy, and Partnerships.
• OpenAI is an equal opportunity employer and provides reasonable accommodations for applicants with disabilities.
• Background checks are administered according to applicable law.