Senior Product Marketing Manager (Crypto, LATAM)

Location: Remote in Argentina or Mexico; São Paulo, Brazil

Company

OKX is a crypto exchange and developer of OKX Wallet, OKLink, and decentralized crypto applications serving retail, institutional, and Web3 users.

What you will do

• Build and run localized, compliant go-to-market campaigns for CeFi and Web3 products across LATAM.
• Drive product visibility and user acquisition through digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product positioning to regional market behavior, regulations, and cultural nuances.
• Build relationships with crypto communities, KOLs, influencers, and ambassadors to support grassroots adoption.
• Represent products at industry events, meetups, and hackathons while generating measurable leads.
• Analyze user insights, competitors, market trends, campaign KPIs, adoption metrics, and feedback to improve initiatives and inform product teams.

Requirements

• At least 7 years of product marketing experience, with significant experience in consumer tech, fintech, or crypto.
• In-depth knowledge of financial markets, trading principles, investment strategies, and instruments including stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Strong digital marketing expertise in fintech and crypto, including conversion optimization, content marketing, and social media strategy.
• Extensive experience building and scaling crypto-native communities, working with influencer networks, organizing events, and creating ambassador programs.
• Outstanding communication and influencing skills, including the ability to explain complex products to diverse audiences.
• Proficiency in market research, competitive analysis, and trend forecasting in the digital asset space.

Nice to have

• Direct trading experience in crypto markets.
• Trilingual communication in English, Spanish, and Portuguese.

Culture & Benefits

• Competitive total compensation package.
• Learning and development programs.
• Team-building programs and company events.
• Work across local and global marketing, product, business development, and general management stakeholders.