Head of Brand Marketing (Pet)

Location: Fully remote; must be based in Mexico, Ukraine, or Brazil.

Salary: US$45,000–70,000 base per year, plus a 10–20% bonus. Contractor role with monthly invoicing.

Company

hirify.global is a profitable direct-to-consumer pet brand selling premium stainless steel cat water fountains, filters, and accessories through Shopify, Amazon, and Chewy; a dog brand has recently been launched.

What you will do

• Own the brand story, positioning, tone of voice, guidelines, asset library, and consistency across both brands.
• Design and manage a giving-back program with shelter and rescue partners, including adoption events, donation drives, and impact reporting.
• Build the annual brand-moment calendar and run activations, pop-ups, events, sponsorships, stunts, and campaigns end to end.
• Win earned media through direct pitching or a managed PR agency, including reviews, podcasts, gift guides, and awards.
• Build a super-fan community and turn customer reviews, photos, and stories into brand content.
• Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and document repeatable processes.

Requirements

• Fluent English required.
• 7+ years in brand, communications, or brand marketing at consumer brands is ideal; candidates with 5–6 years and strong results are also considered.
• Experience building consumer-brand awareness and goodwill through causes, events, and PR, ideally from an early stage.
• Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
• Experience running credible, measurable nonprofit, shelter, or rescue partnerships.
• PR and storytelling experience with demonstrable press wins.
• Experience running campaigns for a North American audience and managing North American events and partners remotely through agencies, partners, or local contractors.
• Strong brand judgment and ability to protect consistency across every touchpoint.
• Commercial mindset focused on measurable results such as branded search, word of mouth, and earned press; willingness to work overtime or weekends when needed.
• Strong alignment with the company’s values, enthusiasm for working closely with the founder, and motivation to help scale the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• Fully remote work with a lean, senior team and substantial individual impact.
• Fast-paced, hands-on environment focused on creativity, speed, data-driven decisions, and overdelivering.
• Direct collaboration with the founder and close involvement in scaling the business from $50M+ toward $100M+ in annual revenue.
• AI tools, partners, and agencies are used to extend a small team’s capabilities.
• Contractor arrangement with monthly invoicing, base salary, and a 10–20% bonus.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, reference calls, and a final in-depth interview with the CEO.