Product Marketing Manager, Operations (SaaS)

Location: Hybrid in Canada; candidates must be based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo.

Salary: $98,345–$133,055 annual base salary, with a midpoint of $115,700.

Company

hirify.global provides SaaS technology for small home service businesses to manage quoting, scheduling, invoicing, payments, and customer experiences.

What you will do

• Own positioning, go-to-market strategy, and adoption for a defined Operations product portfolio from launch through ongoing learning.
• Research customer workflows, competitive alternatives, switching barriers, unmet needs, and adoption opportunities using customer conversations, win/loss feedback, product data, and competitive insight.
• Develop customer stories, messaging, product demos, customer proof, and guidance for discovery, purchase, adoption, and ongoing use.
• Shape packaging and commercial decisions using customer needs, willingness to pay, competitive context, and funnel or cohort evidence.
• Lead portfolio GTM planning and coordinate readiness with Product, Sales, Enablement, Demand Generation, Lifecycle Marketing, Web, Education, and Customer Success.
• Use AI for research synthesis, analysis, GTM execution, and repeatable workflows, verifying and documenting effective approaches.

Requirements

• Proven product marketing experience for software products, including strategy, positioning, launch ownership, and post-launch learning.
• Strong storytelling, writing, presentation, and recommendation skills for practitioner and senior stakeholder audiences.
• Commercial judgment covering competitive alternatives, switching barriers, ICP targeting, offer differentiation, and investment trade-offs.
• Analytical confidence in framing business questions, self-serving data, interpreting funnel and cohort evidence, and distinguishing observed results from causal claims.
• Hands-on experience using AI to improve research, GTM execution, analysis, or team processes, with the ability to explain impact and verification.
• Experience influencing Product, Sales, Customer Success, and Marketing partners without direct authority, with clear ownership and dependable follow-through.
• Ability to work through evolving priorities, make recommendations and trade-offs, create practical plans, surface risks, and seek support when needed.
• Curiosity about how service businesses operate and willingness to learn directly from customers.
• Collaborative approach combining a clear point of view with constructive feedback and respect for others’ expertise.

Nice to have

• Experience with SMB software, vertical SaaS, field service, or operational workflows.
• Familiarity with home service businesses.

Culture & Benefits

• Hybrid work in one of four Canadian hub cities, with intentional in-person collaboration.
• Extended health benefits with fully paid premiums for body and mind.
• Matching contributions through RRSP, TFSA, or FHSA, plus stock options and annual health and wellness stipends.
• Talent development, career coaching, learning, and leadership programs.
• Inclusive, transparent, collaborative, and innovation-focused environment.