Marketing Operations Analyst (Salesforce/Pardot)

Location: Remote in Canada; Kitchener, Ontario or Toronto, Ontario

Salary: CAD 90,000–100,000 annual base salary

Company

hirify.global is a cloud education technology company building learning environments and solutions that support personalized, student-centric teaching and learning.

What you will do

• Own and administer Salesforce and Pardot/Marketing Cloud Account Engagement as business systems, including configuration, governance, permissions, licensing, documentation, and user onboarding.
• Support GTM platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft, including vendor coordination, troubleshooting, integrations, releases, and adoption.
• Translate marketing and revenue requirements into scalable processes with IT; prioritize enhancements, support testing and user acceptance, and drive implementation.
• Advise Marketing, Sales, and BDR teams on campaign taxonomy, tracking, attribution, lead scoring, routing, lifecycle stages, and data-quality standards.
• Build and maintain reports and dashboards covering pipeline contribution, campaign performance, funnel health, conversion, velocity, and attribution.
• Create training, playbooks, office hours, AI agents, and AI skills, and evaluate AI use cases for enrichment, research, automation, and predictive scoring.

Requirements

• 2–5 years of experience in Marketing Operations, Revenue Operations, or a closely related function.
• Hands-on Salesforce administration is required, including objects, fields, flows, reports, dashboards, and campaign structure.
• Hands-on Pardot/Marketing Cloud experience is required, including automation, scoring, and integrations.
• Experience with, or demonstrable ability to quickly learn, 6sense, Sendoso, Clay, Qualified, Salesloft, and similar marketing and sales technology platforms.
• Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution.
• Ability to translate business needs into clear technical requirements and troubleshoot complex system and data issues.
• Strong analytical, reporting, communication, stakeholder education, and adoption-driving skills.
• Comfort with ambiguity, shifting priorities, systems thinking, process design, collaboration, testing, and continuous improvement.

Nice to have

• Salesforce Administrator and/or Pardot Specialist/Consultant certification.
• Experience with artificial intelligence tools, ABM, intent data, sales engagement, data enrichment, workflow automation, SQL, APIs, or low-code/no-code tools.
• Experience applying AI to operational workflows or working in a high-growth B2B SaaS environment.

Culture & Benefits

• Flexible work arrangements for a full-time employee role.
• Learning and growth opportunities, including tuition reimbursement of up to CAD 4,000 through the SkillsWave Program and two paid days for related exams or assignments.
• Wellbeing support, mental health services, financial planning, retirement planning, competitive benefits, and wellness reimbursement.
• Two paid volunteer days, home internet reimbursement, employee referral and recognition programs, and social events.
• Dog-friendly office spaces at headquarters in Kitchener and offices in Winnipeg, Vancouver, and Melbourne.
• Inclusive, equal-opportunity workplace with confidential accessibility accommodations available during recruitment.