Manager, Marketing Operations, Campaigns & Emails (Fintech)

Location: Hybrid, requiring 3 days per week in the Toronto office at 351 King St E, Toronto, ON, Canada.

Annual base salary: $110,000–$125,000 CAD per year, plus discretionary bonus and/or commission and benefits.

Company

hirify.global is a Canadian fintech and software company developing accounting, audit, financial reporting, and financial data analytics products used by more than 500,000 users across 130 countries.

What you will do

• Manage marketing automation workflows, database health, lead imports, lead distribution, enrichment, and engagement processes.
• Build and manage global email nurture programs and execute campaign and product communication emails.
• Own the end-to-end campaign calendar, including deliverables, milestones, dependencies, weekly planning, and execution tracking.
• Create campaign templates, dashboards, and reports covering database growth and health, campaign KPIs, email performance, funnel metrics, and marketing revenue targets.
• Document processes, updates, training materials, and best practices to improve adoption and usage of marketing technology.
• Use workflows, segmentation, AI, and automation tools to deliver targeted campaigns and improve operational efficiency and performance.

Requirements

• Bachelor’s degree in business, marketing, or data science.
• 5+ years of experience in Marketing Operations, marketing automation, performance reporting, or a related field.
• 5+ years of experience as a global administrator for Salesforce Marketing Cloud, including integrations and workflows.
• Experience leading journey mapping, lead flow and scoring, and nurture program projects.
• Experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.
• Strong analytical ability to integrate and analyze data from multiple sources.
• Hands-on experience with project management tools, preferably Monday.com, for workflows, dependencies, and reporting.
• Ability to coordinate multiple workstreams and stakeholders in a fast-paced environment.
• Excellent organizational and communication skills, with a detail-oriented and execution-focused approach.
• Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance.

Culture & Benefits

• Collaborative, inclusive environment focused on knowledge sharing and diverse perspectives.
• Flexible work options, remote opportunities, generous time off, health insurance, and retirement plans.
• Work on international projects with a global team and accounting and financial reporting technology.
• Competitive compensation, performance bonuses, recognition programs, and career growth opportunities.
• Successful candidates must complete a background check; executives and senior managers also undergo a soft credit check. Candidates residing in the Netherlands and Germany are excluded from Certn.co background checks.

Hiring process

• Recruitment may use AI-assisted tools, but not for candidate screening or assessment; final hiring decisions are made by humans.
• An offer is conditional on successfully completing the required background check through Certn.co.