Product Marketing Manager (Live Streaming)

Company

hirify.global operates a live-streaming platform connecting more than 400K monthly active users through live events, interactive video chats, and real-time community experiences.

What you will do

• Develop and improve the Landing Page and Store Page testing approach by formulating hypotheses, planning experiments, defining success metrics, and analyzing results.
• Launch and manage Landing Page A/B tests, identify conversion opportunities, and scale successful solutions.
• Run Custom Product Page experiments in the App Store and Google Play and analyze their impact on conversion and user acquisition.
• Localize Landing Pages and Store Pages for new markets, considering audience characteristics, needs, and behavior.
• Analyze the full user journey from advertising and Landing Pages through Store Pages, onboarding, and offers; identify friction points and improvement opportunities.
• Improve analytics, reporting, and marketing infrastructure through automated experiment analysis, Tableau dashboards, ad network and analytics integrations, postbacks, automations, tracking validation, and competitor research.

Requirements

• Experience developing and optimizing product marketing funnels.
• Ability to formulate hypotheses, plan experiments, define success metrics, and analyze results.
• Experience with Landing Page, Store Page, or Custom Product Page experiments and conversion optimization.
• Ability to analyze user behavior and the full purchase journey.
• Experience with analytics, reporting, marketing integrations, postbacks, automations, and tracking validation.
• Ability to research competitors and the market and apply relevant practices to product marketing.

Culture & Benefits

• Work in a complex, fast-moving product environment with an established direction and processes.
• Opportunity to identify growth opportunities, propose hypotheses, launch experiments, and drive them through to measurable results.
• Potential progression to Product Marketing Team Lead and later to building a dedicated team.

Hiring process

• The posting does not specify the hiring stages or application requirements.