Growth & Product Marketing Lead (AI)

Location: Based at the Copenhagen office

Company

hirify.global brings scientific intelligence into workplace tools, connecting scientific sources so life science teams can access evidence-supported answers through its app, API and integrations with Microsoft Copilot, Claude and ChatGPT.

What you will do

• Own marketing and communications, including website copy, LinkedIn posts, newsletters, product updates and customer stories.
• Turn product releases, partnerships and scientific use cases into campaigns with clear audiences, messaging and next steps.
• Work with customers and sales on objections, targeted outreach, lead reactivation and sales materials.
• Run and improve the GTM operating system, including content workflows, audience segmentation, email journeys and automations.
• Track qualified conversations, product usage and commercial opportunities, using results to improve, repeat or stop activities.
• Coordinate with events, product and technical teams on promotion, product accuracy and complex system changes.

Requirements

• Experience marketing a B2B product and showing work taken from idea through execution.
• Ability to understand technical products and explain relevant stories clearly.
• Excellent written English and strong editorial judgment.
• Experience turning customer needs and product capabilities into messaging and campaigns.
• Practical understanding of sales, buyers, customer priorities and next steps.
• Experience with CRM, email marketing and automation, including audiences, triggers and follow-up.
• Confidence using AI to research, create, build and improve work.
• Independence in setting priorities and completing projects while keeping colleagues involved.
• Comfort learning the listed tools, working in a repository, troubleshooting workflows and operating campaigns without relying on a developer for every change.

Nice to have

• Experience with life science, scientific software, data platforms or enterprise AI.
• Basic design and video skills.

Culture & Benefits

• Full-time, hands-on role based at the Copenhagen office.
• Direct access to founders, customers and the product team.
• Ownership of work from the first idea through measurable results.
• Opportunity to shape marketing while the product, partnerships and customer base develop quickly.
• Working language is English; start is as soon as possible.

Hiring process

• Send a LinkedIn profile and a video showing two or three relevant work examples to hj@hirify.global.tech.
• Use “GTM” as the email subject line.