Product Marketing Lead, Enterprise (AI)

Location: San Francisco, CA; New York, NY; Seattle, United States

Base salary: $190,000–$238,000 per year

Company

Scale AI develops reliable AI systems, high-quality data, and full-stack technologies for enterprises, governments, and leading AI model providers.

What you will do

• Own go-to-market and product marketing for financial services and launch new verticals for the applications business.
• Develop positioning and messaging for executive, technical, and business buyers across enterprise verticals.
• Build sales plays, battlecards, enablement materials, tailored deal messaging, and executive briefings with sales leaders.
• Create decks, one-pagers, videos, blog posts, and web content for vertical leaders and sales pursuits.
• Design integrated campaigns, account-based programs, event strategies, and customer experiences with sales, marketing, product, communications, and events teams.
• Build repeatable vertical-launch playbooks and measure pipeline and program impact for sales and marketing leadership.

Requirements

• 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments.
• Experience in financial services or another regulated industry; financial services experience is preferred.
• Track record of building sales plays, deal support, and enablement with sales leaders, plus running ABM, field, or campaign programs tied to pipeline.
• Experience launching or scaling a new vertical or segment, or taking a second market to launch faster than the first.
• Understanding of AI/ML technology and/or the ability to build content for executive buyers, IT, and business users.
• Ability to prioritize across multiple priorities, make trade-offs, and influence executives and cross-functional stakeholders without direct authority.
• Excellent written and verbal communication, storytelling, analytical skills, and attention to detail.

Nice to have

• Experience marketing AI, data, or developer platform products to enterprise buyers.
• Experience launching a new vertical at a platform company.
• Experience working with analyst relations teams.
• Customer marketing experience, including case studies, testimonials, and customer event participation.

Culture & Benefits

• Full-time position with base salary, equity eligibility, and benefits determined partly by work location and qualifications.
• Comprehensive health, dental, and vision coverage, retirement benefits, a learning and development stipend, and generous paid time off.
• Potential commuter stipend for eligible roles.
• Inclusive equal opportunity workplace with reasonable accommodation support.
• Candidates must wait 90 days before being reconsidered for the same role.