Product Marketing Lead, Enterprise (AI)

Location: San Francisco, CA; New York, NY. The pay-transparency section also lists Seattle, WA.

Base salary: $190,000–$238,000 USD annually, plus potential equity and benefits.

Company

hirify.global develops reliable AI systems, high-quality data, and full-stack technologies that help leading models, enterprises, and governments build and oversee AI applications.

What you will do

• Own go-to-market and marketing for financial services and lead launches of new verticals for the applications business.
• Develop positioning and messaging for executive, technical, and business buyers.
• Build sales plays, battlecards, enablement materials, tailored deal messaging, and executive briefings with sales leaders.
• Create decks, one-pagers, videos, blog posts, web content, and other assets for vertical leaders and sales pursuits.
• Design integrated campaigns, account-based programs, and vertical event strategies with sales, marketing, product, communications, and events teams.
• Build repeatable vertical-launch playbooks, recommend future investment areas, and report on pipeline and program impact.

Requirements

• 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments.
• Experience in financial services or another regulated industry; financial services experience is preferred.
• Track record of building sales plays, deal support, and enablement with sales leaders, plus running ABM, field, or campaign programs tied to pipeline.
• Experience launching or scaling a new vertical or segment, or taking a second market to launch faster than the first.
• Understanding of AI/ML technology and/or the ability to develop content for executive buyers, IT, and business users.
• Ability to prioritize across competing priorities, influence executives and cross-functional stakeholders without direct authority, and make trade-offs.
• Excellent written and verbal communication, storytelling, analytical skills, and attention to detail.

Nice to have

• Experience marketing AI, data, or developer platform products to enterprise buyers.
• Experience launching a new vertical at a platform company.
• Experience working with analyst relations teams.
• Customer marketing experience, including case studies, testimonials, and customer events.

Culture & Benefits

• Full-time position with comprehensive health, dental, and vision coverage.
• Retirement benefits, learning and development stipend, generous paid time off, and potential commuter stipend.
• Eligible roles may include equity compensation subject to Board approval.
• Inclusive and equal opportunity workplace with reasonable accommodations for applicants with disabilities.

Hiring process

• Salary is determined during the interview process based on work location, skills, experience, qualifications, interview performance, and education or training.
• Applicants must wait 90 days before being reconsidered for the same role.