Product Marketing Manager (AI)

Location: Remote from anywhere, with onsite work available in Belgrade or London

Company

hirify.global is a product-driven SaaS company building subscription app monetization tools, including an AI-powered flow and paywall builder.

What you will do

• Own positioning for the Builder, identify effective messaging for teams managing onboarding and paywalls, test it in market, and transfer winning concepts to the website team.
• Build and manage the lead funnel through ABM, paid campaigns, webinars, events, and lead magnets.
• Define campaign hypotheses and lead targets, then measure results after launch.
• Deliver go-to-market packages for Builder releases, including messaging, launch communications, product-page input, and sales enablement.
• Develop middle-of-funnel assets such as comparison and migration pages, case studies, and proof points.
• Review funnel performance with SDRs, ensure leads are followed up, and set quarterly plans and weekly priorities for the content marketer and designer.

Requirements

• 4+ years of experience in B2B SaaS product or growth marketing, including ownership of a lead or pipeline target.
• Experience repositioning a product or segment and demonstrating measurable impact.
• Understanding of conversion at every funnel stage and which channels attract the right accounts.
• Experience running account-based campaigns with SDR or Sales teams.
• Ability to write landing-page, advertising, and email copy independently.
• Use of AI for research, copywriting, and analysis.
• Strong written English.

Nice to have

• Background in mobile apps, subscriptions, ad tech, MMPs, or developer tools.
• Practical knowledge of paywalls, onboarding, and A/B testing.
• Experience positioning a product against a well-known competitor.
• Experience leading a small team or contractors.
• Hands-on experience with HubSpot, LinkedIn Ads, or Google Ads.

Culture & Benefits

• Flexible remote work, with the option to work onsite from Belgrade or London.
• Compensation is tied directly to results.
• Direct communication, ownership, and a low-bureaucracy working environment.
• Language learning, sports support, health insurance, laptop coverage, and other professional benefits.