Head of Marketing (AI)

Location: USA, California; based in the San José Area and working from the client's office four to five days a week. Hybrid, full-time role.

Company

hirify.global is a performance media agency and human services company powered by Shadow, an AI commerce layer combining executive strategy with proprietary agentic technology.

What you will do

• Build and own the integrated consumer marketing strategy for a mobile AI app across awareness, acquisition, activation, engagement, and retention.
• Lead paid acquisition across Meta, Google, Apple Ads, TikTok, YouTube, and emerging platforms, including budgets, audiences, channel diversification, and testing.
• Direct the external media, creative, and performance agency by setting objectives, briefs, KPIs, priorities, and accountability for results.
• Develop performance creative, organic social, creator, influencer, community, partnership, website, app store, SEO, ASO, and GEO strategies.
• Own lifecycle marketing, behavioral segmentation, onboarding, activation, retention, win-back, and messaging across email, push, and in-app channels.
• Build measurement and reporting connecting spend to installs, registrations, activation, retention, and LTV, including attribution, incrementality testing, and executive reporting.

Requirements

• 10+ years of progressive experience in consumer, growth, or digital marketing with significant ownership of strategy and business results.
• Experience leading marketing for a consumer mobile app, subscription product, or high-growth consumer technology business, with measurable growth in app installs, registrations, acquisition, and activation.
• Deep knowledge of performance marketing across paid social, search, video, and mobile app advertising.
• Significant experience directing external media, creative, or performance agencies with direct ownership of budget, strategy, and results.
• Strong creative judgment and ability to provide actionable creative direction connecting storytelling to performance.
• Hands-on experience with lifecycle and retention marketing, including onboarding, CRM, segmentation, and re-engagement.
• Experience owning website content, landing pages, SEO, and CRO.
• Strong analytical fluency across attribution, funnel performance, cohort retention, and marketing ROI.
• Exceptional written and verbal communication, including the ability to turn complex products into compelling consumer narratives.
• Experience mainly in B2B or ecommerce without mobile app growth, or agency management without direct ownership of budget and outcomes, is not considered a fit.

Nice to have

• Experience marketing AI, productivity, or other emerging consumer technology products.
• Hands-on experience with incrementality testing or MMM.
• Familiarity with AppsFlyer, Adjust, Braze, Iterable, or similar mobile measurement and lifecycle tools.
• Experience with ASO and optimization for AI-driven search (GEO).
• Experience building organic social or creator programs centered on short-form video.

Culture & Benefits

• Autonomy with accountability, emphasis on truth, measurable outcomes, experimentation, and high standards for performance and creativity.
• Close collaboration with Product, Engineering, Data, Creative, leadership, and the embedded client team.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match and profit-sharing opportunities.
• Flexible parental leave and interdisciplinary growth opportunities.