Field Marketing Manager (B2B SaaS)

Location: United States (Any Time Zone); willingness to travel regularly is required.

Company

hirify.global is an applied AI lab building an Agent Workspace for GTM, with AI agents that automate sales activities from account strategy through prospect research and outreach.

What you will do

• Build quarterly field plans with sales teams around territories, target accounts, pipeline goals, regional campaigns, outbound plays, direct mail, and sales enablement materials.
• Own hirify.global’ presence at sales, RevOps, and GTM conferences, including sponsorship strategy, booth experience, logistics, staffing, communications, and onsite execution.
• Design memorable side events such as happy hours, meeting suites, and partner co-hosted receptions.
• Run gifting and direct-mail campaigns, test new formats and vendors, and scale programs that generate results.
• Own lead capture, routing, SDR handoff, nurture, program metrics, performance reporting, and ROI analysis.
• Manage budgets, contracts, vendors, agencies, the field calendar, and cross-functional launch coordination.

Requirements

• 5+ years of experience in field marketing, regional marketing, or demand generation at a B2B SaaS company.
• Track record of regional campaigns, conferences, direct mail, and sales plays that produced measurable pipeline.
• Experience partnering with sales leaders, AEs, and SDRs on targeting, meeting booking, and follow-up.
• Comfort with pipeline and attribution reporting.
• Strong budget, vendor, and project management skills, with the ability to manage multiple programs without losing detail.
• Creative judgment and strong taste for building memorable experiences and campaigns.
• Clear, proactive communication, a bias toward action, energy, curiosity, and enthusiasm for meeting customers and prospects in person.
• Willingness to travel regularly.

Nice to have

• Experience marketing to sales, RevOps, or GTM leaders.
• Experience supporting multiple sales segments.
• Familiarity with marketing and event technology and gifting platforms.
• Experience co-marketing with partners on joint field programs.

Culture & Benefits

• Full-time role in the Marketing department.
• Work closely with Sales, Growth Marketing, Product Marketing, Brand, and Marketing Operations.
• Meaningful ownership of field programs, with room to test new ideas and scale successful programs.
• Fast-moving environment with emphasis on quality, creativity, proactive communication, and action.
• Equal employment opportunity and commitment to a diverse, inclusive workplace free from discrimination, harassment, and retaliation.