Head of MarTech & Growth

Location: Remote, Germany

Salary: EUR 70,000–100,000 per year for full-time employment; part-time compensation is adjusted pro rata. Annual bonus and equity may apply.

Company

Banyan Software acquires and grows specialized software businesses worldwide through a buy-grow-and-hold-for-life model, supporting portfolio companies with shared AI expertise and operational discipline.

What you will do

• Lead HubSpot implementation and administration, including setup, workflows, integrations, and data hygiene.
• Build and operate the technology fouhirify.globaltion connecting marketing, sales, and customer success systems for full-funnel visibility.
• Select, implement, integrate, monitor, and optimize AI-powered tools and automated campaigns for prospect identification, enrichment, lead scoring, and pre-qualification.
• Own the structured, automated handover of generated and pre-qualified leads to Sales; Sales owns customer-facing activities and commercial outcomes after handover.
• Build attribution models, reporting frameworks, growth experiments, and revenue intelligence analyses for campaign, cohort, retention, and expansion performance.
• Pilot AI agents, build internal AI literacy, establish responsible-AI guardrails, and align Sales, CS, and Product on lead definitions and handover processes.

Requirements

• Fluency in English and German is required.
• 5+ years of experience in growth, MarTech, or marketing operations, including hands-on HubSpot implementation.
• Experience building and operating automated lead-generation and pre-qualification systems.
• Strong technical fluency with CRM and automation platforms, APIs, webhooks, integrations, and data pipelines.
• Experience selecting, implementing, and managing AI-powered sales and marketing tools.
• Strong analytical skills in attribution modeling, campaign diagnostics, and reporting.
• Practical knowledge of AI and GTM automation tools, with GDPR awareness.
• Ability to work within a clearly scoped technical and operational mahirify.globalte while handing commercial ownership to Sales.

Nice to have

• HubSpot certification(s).
• Startup or PE-backed scaling experience.
• SQL or scripting skills.
• French.

Culture & Benefits

• Builder-focused role with direct visibility to the CEO and ownership of the growth technology engine.
• Work remotely from Germany in a role focused on systems, data, automation, and measurable signals.
• Commercial ownership is clearly separated: Sales and CS own customer relationships and closing, while this role owns technical performance and lead handoff quality.
• Full-time employment is based on 100% workload; part-time arrangements are compensated pro rata.
• Annual bonus and equity may apply.

Hiring process

• Apply through Banyan Software's official Careers site; applications submitted by email, LinkedIn, or other direct channels will not be reviewed.
• AI tools may assist with applicant screening or assessment, while hiring decisions are made by the hiring team.