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1 день назад

Senior Web Marketing Manager (AI)

123 500 - 175 000$
Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Senior Web Marketing Manager (AI): Leading Hiya’s marketing website strategy, conversion optimization, analytics, SEO/GEO, and localization to increase qualified demand and sales pipeline with an accent on AI-enabled discoverability, experimentation, and multi-market web experiences. Focus on building CRO roadmaps, connecting web performance to pipeline attribution, and creating scalable page systems for campaigns and regional markets.

Location: Seattle, US; hybrid.

Salary: $123.5K–$175K annually, plus equity.

Company

hirify.global develops trusted business calling products, including branded business calling, caller identity, call performance insights, customer engagement, and voice security capabilities.

What you will do

  • Own the website strategy, roadmap, KPIs, and post-migration content audit across the buyer journey.
  • Build and run the conversion-rate-optimization program, including hypotheses, A/B tests, personalization, and experimentation roadmaps.
  • Translate campaigns and positioning into landing pages and scalable web experiences that support demand generation.
  • Lead UX, messaging, accessibility, Core Web Vitals, SEO/GEO, AI visibility, and multi-market localization initiatives.
  • Build web analytics, event tracking, attribution, and reporting that connect website performance to pipeline.
  • Partner with GTM Engineering, Demand Gen, PMM, Product, Design, content, localization, and external agencies.

Requirements

  • 5–7 years of experience in website marketing, digital/growth marketing, or web conversion management, ideally in B2B SaaS.
  • Proven experience running CRO and A/B testing programs tied to conversion and pipeline.
  • Hands-on experience with CMS platforms such as Sanity or comparable tools, Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, and HubSpot.
  • In-depth SEO/SEM knowledge, including technical SEO and performance optimization; familiarity with GEO/AEO and AI answer engines.
  • Web analytics and attribution expertise, including connecting web performance to CRM and pipeline.
  • Working proficiency with HTML, CSS, and JavaScript for on-page edits, QA, and engineering collaboration; this is not a frontend engineering role.
  • Strong web design and UX sensibility across mobile and desktop.
  • Experience with localization tools and building multi-language, multi-region web properties.
  • Creativity, resourcefulness, and consultative leadership across cross-functional teams and agencies.
  • Performance- and analytics-driven approach, strong conversion focus, ability to translate brand and positioning into converting web experiences, and systems thinking for reusable page frameworks.

Culture & Benefits

  • High-ownership environment with transparency, autonomy, direct engagement with difficult problems, and responsibility for results.
  • Core values emphasize customer trust and quality, ownership, decisive leadership, continuous improvement, and action.
  • Equity compensation aligned with impact and company growth.
  • Learning and development budget and opportunities for internal mobility.
  • Inclusive workplace focused on diverse perspectives, employee support, and professional growth.

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