GTM Engineer, Marketing (AI)

Location: Munich, Germany; flexible work from home, the office, or in a hybrid setup is available.

Company

hirify.global provides an API-first property management platform that enables accommodation providers to build digital guest and staff experiences.

What you will do

• Contribute to the agentic architecture and build workflows that reduce repeatable work for marketing channel owners.
• Design the campaign lifecycle framework, including demand signals, content-to-pipeline mapping, and real-time performance tracking.
• Automate the collection, structuring, and summarization of performance data across marketing channels.
• Audit marketing data across HubSpot, Google Analytics, LinkedIn, and other platforms, and map how it flows between systems.
• Design structured data connections and a coherent commercial data layer linking marketing activity to demand and pipeline impact.

Requirements

• Hands-on experience building AI-native marketing or GTM systems in B2B.
• Ability to connect technical and campaign decisions to commercial impact, including demand generation and pipeline conversion.
• Systems-thinking approach: map workflows before building them and distinguish agentic, deterministic, and human-in-the-loop steps.
• Knowledge of how HubSpot, Google Analytics, and other marketing platforms exchange data, with the ability to design scalable end-to-end flows.
• Comfort working with APIs, documentation, endpoints, and data structures independently.
• Ability to work in ambiguity, identify gaps proactively, and define a new function.
• Curiosity about hospitality and the people being marketed to.
• Fluent English communication is required.

Nice to have

• German or French language skills.

Culture & Benefits

• Flexible work from home, the office, or in a hybrid setup, with schedules adapted to the role, team, and business.
• 30 days of paid vacation.
• Fully covered Deutschland Ticket for public transport across Germany.
• EGYM Wellpass access to gyms, fitness studios, and wellness options.
• Regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events.
• Inclusive workplace committed to equal opportunity, diversity, and GDPR-compliant data handling.