Head of Marketing (Robotics)

Location: Remote US; San Francisco, CA or Oakland, CA

Salary: $145,000–$220,000 USD annually, with equity and compensation customized based on experience, location, and cash/equity preferences.

Company

hirify.global provides Robotics-as-a-Service by combining industrial robotics, proprietary software, and full-service support to make automation accessible to American manufacturers.

What you will do

• Own hirify.global’s marketing strategy, positioning, messaging, brand, content, creative, website, customer stories, events, campaigns, thought leadership, PR, and product marketing.
• Build qualified pipeline across demand generation, lead generation, SDR/outbound, ABM, events, paid, organic, partnerships, and emerging channels.
• Lead Sales Development, including targeting, prospecting, messaging, sequencing, coaching, productivity, and performance.
• Build and lead GTM Engineering capabilities using AI, automation, data, enrichment, personalization, and emerging technologies.
• Own funnel visibility, attribution, reporting, conversion, velocity, cost, channel effectiveness, and the connection between marketing investment and revenue.
• Build and develop a multidisciplinary team spanning marketing, creative, lead generation, Sales Development, and GTM Engineering.

Requirements

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results.
• Track record of building, improving, and scaling marketing and pipeline-generation systems rather than only managing established operations.
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and collaboration between Marketing, SDR, and Sales.
• Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions.
• Strong technical fluency and experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems.
• AI-native mindset with the ability to apply emerging technologies, run rigorous experiments, evaluate results, and scale successful approaches.
• Strong people leadership, including team building, delegation, coaching, performance management, and leadership through growth and organizational change.
• Ability to combine creativity, analytical rigor, intellectual flexibility, accountability, strategic thinking, and hands-on execution.

Nice to have

• Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles and multiple decision-makers.
• Experience building or leading SDR organizations, including account-based and territory-based outbound strategies.
• Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities.

Culture & Benefits

• Full-time U.S.-based team members receive equity, competitive uncapped commission eligibility where applicable, and comprehensive medical, dental, and vision coverage.
• Benefits include employer-paid life and disability insurance, FSA and DCFSA, an employee assistance program, up to 12 weeks of paid parental leave, and a company-sponsored 401(k).
• Fully remote and hybrid employees receive a home office stipend; monthly phone and internet reimbursement is also provided.
• Flexible paid time off and a culture emphasizing ownership, experimentation, transparency, constructive challenge, continuous improvement, and cross-functional collaboration.
• AI-powered tools may be used in some interviews, while final hiring decisions are made by humans.