Marketing & Events Specialist (B2B)

Location: Munich, Germany; hybrid working model. Occasional travel within the DACH region is required.

Company

Bain & Company is a global management consulting company and one of the world’s leading strategy consultancies.

What you will do

• Plan, coordinate, and execute thought-leadership events, third-party partnerships, hosted events, webinars, and conference speaker engagements.
• Use event management, marketing automation, and CRM tools across the event lifecycle, including mailing lists, invitations, registrations, landing pages, and other digital assets.
• Coordinate written and visual event-related content for digital marketing and social media.
• Collaborate with EMEA and global Marketing, Bain leadership, internal stakeholders, agencies, and external event providers.
• Track Market Reputation KPIs and performance to optimize marketing effectiveness and support strategic planning.
• Improve marketing programs, campaigns, tools, and processes, including expanding the use of AI within the Market Reputation Team.

Requirements

• 3–5 years of B2B marketing and event experience in a professional services, agency, or company environment.
• Proficiency in planning, coordinating, and executing hosted events, third-party collaborations, webinars, and conference speaker engagements.
• Proficiency in and willingness to further develop skills in marketing automation, event management tools, and CRM.
• Initial experience coordinating B2B marketing projects and campaigns end-to-end.
• Fluency in written and spoken German and English.
• Client-focused mindset and ability to liaise with senior management stakeholders.
• Ability to understand marketing objectives, priorities, and strategies for local offices and industry practices.
• Strong organizational skills, creativity, proactivity, teamwork, resilience, and ability to perform in a fast-paced environment.
• Readiness for occasional travel within the DACH region.

Nice to have

• Technical proficiency with Cvent, Marketo, and Cortex CRM.
• Experience working with Swiss and Austrian markets.
• Experience collaborating with agencies and external service providers.
• Experience with alumni programs.
• Bachelor’s or master’s degree in business, marketing, communications, or social sciences.

Culture & Benefits

• Permanent full-time employment in an inspiring, international consulting environment.
• Hybrid working model, flat hierarchies, and strong team spirit.
• Development opportunities, training, mentoring, and collaboration across EMEA and DACH specialty areas.
• Modern office in central Munich at Karlsplatz / Stachus.
• Free drinks, a cantina, subsidized EGYM Wellpass, and other benefits.
• Competitive salary and annual performance-related bonus.