Head of Sales (AI)

Location: UK Remote; fully remote with a strong focus on UK and European markets.

Company

hirify.global is a ski trip booking platform that compares flights, accommodation, transfers, passes, gear, and lessons, enabling customers to build and book customised ski holidays.

What you will do

• Design the sales process from initial enquiry through booking and handover to Operations.
• Define the sales strategy, customer segments, channels, KPIs, and reporting.
• Handle customer conversations directly during the first season and set the standard for consultative selling.
• Coach the current team and build the structure required for growth, including recruitment and onboarding.
• Test and improve sales approaches, tooling, automation, and AI-powered workflows.
• Partner with Growth, Operations, Product, and Technology while bringing customer insight into product development.

Requirements

• 6+ years of sales leadership experience, including managing, coaching, and developing sales teams.
• Genuine skiing expertise, including firsthand knowledge of European resorts.
• Professional travel background as a travel agent, tour operator, or equivalent.
• Experience selling high-value, considered purchases to UK consumers through a consultative, advice-led approach, with strong business acumen.
• Deep understanding of the UK consumer travel or leisure market and how UK customers research and buy.
• Experience building a sales process or function from scratch, or substantially rebuilding an existing one.
• Ability to own targets, define sensible metrics, and interpret performance data.
• Excellent written and verbal English communication skills.
• Strong self-direction and organisation in a remote role with significant autonomy.
• Comfort using AI and automation tools in everyday work.
• Flexibility during the peak booking period, including weekend availability as needed.

Nice to have

• Experience as a ski instructor, ski guide, seasonaire, or in a resort-side role.
• Travel technology experience alongside traditional travel experience.
• Experience working in a seasonal business.
• Experience hiring and onboarding into a growing team.
• French or another European language.

Culture & Benefits

• Fully remote work with significant autonomy and broad ownership.
• Hands-on founding leadership role with responsibility for building the sales function end to end.
• Cross-functional collaboration with Customer Experience, Growth, Operations, Product, and Technology.
• Flexible availability is expected during demanding seasonal peak periods.