Demand Generation Manager (SaaS)

Location: United Kingdom; the role is based in London, UK. Remote work is indicated, with a Pan-European scope.

Company

hirify.global provides a Strategic Portfolio Management platform that connects initiatives, investments, resources, strategy, and delivery, including AI-powered guidance and insights.

What you will do

• Design and execute integrated, solution- and persona-based Pan-European demand generation campaigns for new-logo acquisition and cross-sell/up-sell opportunities.
• Own regional pipeline targets, improve stage-to-stage conversion, increase SQL quality, and accelerate deal velocity.
• Partner with Sales leadership, SDRs, Corporate Marketing, and Product Marketing on pipeline governance, early qualification, and VP/C-level engagement.
• Manage agencies, vendors, regional channels, and program spend to maximize return on investment.
• Plan and optimize the Pan-European demand generation budget, adjusting spend to campaign performance and market conditions.
• Analyze campaign, pipeline, and conversion data and turn insights into actionable recommendations.

Requirements

• 8–10 years of B2B SaaS demand generation experience, including executing and managing Pan-European campaigns.
• Experience improving pipeline conversion, progressing the funnel from MQL to SQL, and accelerating deal velocity.
• Experience planning, managing, and optimizing demand generation budgets and making performance-based trade-offs.
• Experience partnering with Sales, SDRs, Corporate Marketing, and Product Marketing teams and driving accountability for lead qualification and pipeline progression.
• Experience managing agencies, external vendors, and channel partners to maximize program ROI.
• Strong problem-solving and analytical skills, with the ability to connect performance data to team and company objectives and recommend improvements.
• Hands-on experience with Salesforce, Demandbase, and Marketo, plus confidence using AI tools for data analysis and campaign optimization.

Culture & Benefits

• Remote work and flexible working hours/environment, with regional conditions and benefits.
• Four company-wide paid Unplugged Days per year and region-dependent PTO.
• Region-specific benefits may include parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid volunteering time during Force for Good Week and an employee referral bonus program.
• Weekly office lunches for hybrid team members and social events.