Director, ABM & Growth

Location: Hybrid; open to candidates anywhere in the US, with a preference for the New York City metro area.

Company

Cents is a New York-based technology company building a platform for laundromats, dry cleaners, and garment care businesses.

What you will do

• Build and own annual and quarterly pipeline plans across ABM and scaled acquisition, including targets, channel mix, budgets, forecasts, and performance reporting.
• Launch Cents' first ABM program for mid-market and enterprise accounts, including target tiers, segment playbooks, personalized outreach, targeted ads, sales follow-up rules, and custom plays for top-tier accounts.
• Build always-on acquisition programs for SMB laundromat and dry-cleaning operators; run structured experiments and scale effective channels.
• Own the conversion testing roadmap for paid and campaign landing pages, demo flows, and signup flows, connecting test results to pipeline outcomes.
• Build measurable and repeatable campaign infrastructure with lead routing, scoring, attribution, dashboards, and scalable playbooks for Sales, field, and partner teams.
• Use AI tools for account research, outreach personalization, and reporting; direct a paid-ads contractor and coach marketing colleagues.

Requirements

• 8+ years in B2B demand generation, ABM, or growth marketing, ideally in SaaS, fintech, or vertical software.
• Track record of creating and running ABM programs that built and accelerated pipeline with named, high-value mid-market accounts.
• Experience building scaled acquisition for an SMB audience, from nurture through expansion.
• Hands-on website CRO experience, including A/B testing, landing-page strategy, and funnel analysis.
• Strong analytical skills covering funnel math, attribution, budget modeling, and dashboards.
• Experience building processes, KPIs, and reporting systems from the ground up.
• Experience managing contractors and coaching marketers.
• Hands-on proficiency with HubSpot, Salesforce, paid media platforms such as Google and Meta, and AEO.
• Excellent communication skills and the ability to present plans and results.
• Previous laundry-industry experience is not required.

Nice to have

• Experience with Looker or a similar analytics and dashboarding platform.

Culture & Benefits

• Hybrid work with work-from-home and commuter stipend support.
• Equity options, unlimited PTO, and 12 paid holidays.
• Medical, dental, vision, mental health, life and AD&D insurance, disability coverage, and up to 14 weeks of fully paid parental leave.
• 401(k), gym stipend, laundry stipend, and access to learning opportunities from the team, advisors, and investors.
• Inclusive workplace committed to equal employment opportunity and diversity.