Senior Manager, Lifecycle Program Enablement (Lifecycle Marketing)

Location: Hybrid role based in the Washington, DC or NYC office; in-office attendance is required on Monday, Tuesday, and Thursday, with possible increases based on project needs and policy changes.

Salary: U.S. base salary of $165,000–$178,000 for NYC or $150,000–$162,000 for Washington, DC, plus equity and benefits.

Company

hirify.global provides technology for brick-and-mortar commerce, using profit measurement, attribution, and incrementality to deliver value to consumers and profitable customers to retailers.

What you will do

• Own the quality of lifecycle marketing strategy, messaging, and creative across Growth workstreams.
• Review briefs, copy, and creative; coach teams on audience insight, message hierarchy, hooks, CTAs, channel-specific copy, and design.
• Manage lifecycle program delivery, including intake, prioritization, roadmaps, capacity planning, timelines, dependencies, and delivery cadence.
• Track delivery health through on-time rate, brief-to-send cycle time, and rework metrics while aligning cross-functional partners.
• Hire, develop, coach, and manage Programs & Tactical Build Support, contractors, and agencies.
• Champion AI-assisted and agentic workflows across briefing, copy, build, and QA, and act as the Director’s operating partner.

Requirements

• 10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing, including 4+ years managing teams of 4+ with contractors or agencies.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Consumer lifecycle messaging and creative portfolio, with strong marketing strategy, editing, and message-diagnosis skills.
• Proven experience coaching teams to improve copy, creative, and campaign strategy quality.
• Exceptional organization and program/project management across concurrent campaigns and stakeholders.
• Working fluency in Braze, Iterable, or Salesforce Marketing Cloud sufficient to read builds, assess feasibility, and judge execution; technical platform ownership is not part of the role.
• Hands-on experience adopting AI tools and agents in marketing workflows.
• Data-informed, test-and-learn approach to messaging and creative.
• Excellent communication skills, including influencing without authority and giving direct, constructive creative feedback.

Culture & Benefits

• Full-time employment with a flexible hybrid work environment.
• Medical, dental, and vision coverage from Day 1, plus 401(k), equity, family planning support, and paid parental leave.
• Unlimited PTO, 10 paid federal holidays, and an annual week-long Winter Break.
• Wellness memberships, emotional and mental health support, learning and development stipend, and lunch reimbursement for in-office employees.
• Transparent culture, Employee Resource Groups, and a workplace focused on diversity and inclusion.

Hiring process

• Applications and resumes must be submitted through the approved hiring process; recruiters and placement agencies should not submit candidates directly to hirify.global employees or the accommodations email.
• The accommodations email is reserved for disability or special-needs support during the application or interview process.