Lifecycle & CRM Operations Specialist (Braze)

Location: Remote within the United States; Hawaii excluded

Salary: $83,000–$104,000 per year, plus equity

Company

hirify.global is a publicly traded fintech company building affordable, transparent financial products for Americans underserved by traditional financial institutions, including ExtraCash and an upcoming BNPL product.

What you will do

• Build and configure complex, multi-step Braze canvases with branching logic, audience entry, personalization, and trigger-based journeys.
• Perform end-to-end QA for email, SMS, push, in-app, triggered, customer journey, and promotional campaigns.
• Partner with Lifecycle Strategy, Creative, Martech, Data Analytics, and Engineering to implement campaign requirements and maintain accurate metrics.
• Investigate live campaign issues using Braze logs, segmentation reports, and performance data, including pausing sends, assessing member impact, and preventing recurrence.
• Validate custom attributes, event schemas, catalogs, and Connected Content feeds behind campaign sends.
• Build QA checklists and documentation, and route copy, disclosures, and campaign changes through Legal and Compliance review.

Requirements

• 3+ years of hands-on Braze experience building and QAing complex canvases.
• Experience with branching and trigger-based journey logic, Liquid personalization, and multi-step audience entry.
• HTML experience with the ability to build, understand, and troubleshoot email rendering issues.
• Demonstrated ability to catch segmentation mismatches, broken triggers, incorrect personalization tokens, and other errors before launch.
• Comfort using AI, SQL, or other tools to verify segment, audience, and cohort logic.
• Strong documentation skills and experience working directly with Legal or Compliance teams on review and sign-off.

Nice to have

• Experience in a regulated industry such as fintech, healthcare, or insurance.

Culture & Benefits

• Virtual-first work culture with flexible hours and a home office stipend.
• Medical, dental, and vision insurance, paid parental and caregiver leave, and a 401(k) with matching contributions.
• Flexible PTO and company holidays, including Juneteenth and Winter Break.
• Financial advisor and financial wellness support.
• Opportunities to shape the QA process for a growing Lifecycle Marketing program and collaborate with an established team.
• All-company in-person events once or twice a year, plus virtual events.