Sr. CRM Operations Manager

Location: San Francisco, CA, USA; hybrid schedule with four days per week in the office and Fridays from home for employees near an office.

Base salary: $145,000–$200,000 USD annually, with potential bonuses, equity, and benefits for full-time employees.

Company

hirify.global is a financial technology company providing user-friendly banking services and financial tools to help members make financial progress.

What you will do

• Lead complex, cross-functional CRM initiatives, including platform migrations, channel integrations, and automation transformations from discovery through adoption.
• Translate lifecycle marketing goals into business requirements, data specifications, and technical priorities for Product, Engineering, and data teams.
• Improve campaign intake, QA standards, documentation, governance, and prioritization to increase operational scalability and reduce errors.
• Partner with Legal, Compliance, Data, and channel owners on deliverability, consent management, frequency capping, and messaging quality.
• Advance lifecycle automation from manual campaign workflows toward automated and scalable member journeys.
• Influence senior stakeholders, resolve dependencies and competing priorities, and measure improvements in efficiency, execution quality, risk reduction, and business outcomes.

Requirements

• 8+ years of experience in CRM operations, marketing program management, or marketing technology alignment within complex marketing environments.
• Demonstrated ownership of large cross-functional initiatives, including planning, implementation, stakeholder alignment, and successful adoption of solutions to ambiguous business problems.
• Strong business-to-technical translation skills, including converting marketing needs into actionable requirements for Product, Engineering, and data teams.
• Deep familiarity with enterprise CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud, including the data infrastructure supporting lifecycle marketing.
• Experience building scalable operating frameworks for campaign intake, operational governance, quality assurance, and documentation.
• Exceptional stakeholder management and communication skills, including influencing senior leaders, resolving competing priorities, and driving decisions without direct authority.
• Process-first, outcomes-oriented approach with the ability to identify operational friction, implement sustainable improvements, and measure impact.

Culture & Benefits

• Hybrid in-office policy for employees near an office: four days in the office and Fridays from home; a fully remote program is also available for eligible employees.
• Health, financial, wellbeing, backup care, commuter, family planning, and wellness benefits.
• Generous vacation policy, company-wide paid days off, and paid parental leave of up to 22 weeks for birthing parents and 12 weeks for non-birthing parents.
• Inclusive, entrepreneurial environment focused on integrity, collaboration, ownership, and financial progress for members.
• Full-time employees may be eligible for bonuses, competitive equity, and benefits.