Industry Marketing Lead, Retail & eCommerce

Location: United States — Austin, New York City, San Francisco, or Chicago; hybrid work

Salary: $118,000–$165,500/year base pay; expected OTE of $138,000–$197,000/year including bonus or commission.

Company

hirify.global provides a customer engagement platform for brands, including cross-channel messaging, journey orchestration, AI-powered decisioning, optimization, and personalized customer experiences.

What you will do

• Lead the industry marketing strategy and go-to-market approach for Retail & Consumer Goods.
• Develop hirify.global’s retail narrative, positioning, messaging, segmentation, and executive point of view.
• Lead retail product and package launches, connecting new capabilities to retail use cases such as abandoned carts, peak-season pressure, loyalty, and post-purchase engagement.
• Build scalable field plays, pitch narratives, demo stories, enablement materials, and messaging for industry events and seasonal moments.
• Represent hirify.global with retail customers and industry audiences, bringing field and customer insight to Product, Product Marketing, and leadership.
• Develop customer evidence and joint retail plays with Customer Success, Sales, Customer Marketing, technology partners, and services partners.

Requirements

• 10+ years in marketing, product marketing, or strategy roles, with significant experience focused on retail and consumer goods either at a retailer or serving retailers.
• Experience building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
• Retail expertise covering merchandising calendars, promotions versus brand building, loyalty, omnichannel and store-to-digital models, and executive KPIs.
• Strong executive presence and the ability to explain complex technology, including AI, in language relevant to CMOs and other executives.
• Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
• Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, Content, Product, and company leadership.
• BA/BS degree required.

Nice to have

• Experience with customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
• Experience speaking at industry events.
• MBA.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience focused on community, team connections, and innovation.
• Competitive compensation that may include equity grants, retirement and employee stock purchase plans, and comprehensive medical, dental, vision, life, and disability benefits.
• Flexible paid time off, fertility benefits, equal paid parental leave, and family services.
• Professional development through career pathing, learning platforms, and a yearly learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and a collaborative culture.

Hiring process

• AI-assisted tools may analyze application materials and support scheduling, interview recording, and interview-note summaries; hiring decisions remain with the recruiting teams.
• Candidates may opt out of AI-assisted application review by following the instructions in the application form before submitting; opt-out is required separately for each application.
• For roles based in New York City or candidates residing there, an alternative selection process or reasonable accommodation may be requested under NYC Local Law 144.