Director of Lifecycle Marketing (Fintech)

Location: Remote within the United States, except Hawaii; virtual-first with occasional all-company in-person events once or twice a year.

Salary: $198K–$255K annually, plus equity and bonus opportunities.

Company

hirify.global is a fintech company building affordable, transparent financial products for financially vulnerable Americans, including ExtraCash and planned BNPL offerings.

What you will do

• Define and execute a multi-product lifecycle marketing roadmap across onboarding, engagement, retention, reactivation, and transactional communications.
• Design end-to-end member journeys, including timing, messaging, channel distribution, and next-best-action governance.
• Oversee operational and transactional messaging with Product, Compliance, and Legal to ensure accuracy and regulatory compliance.
• Establish KPIs and a test-and-learn framework for onboarding, retention, engagement, and revenue per member.
• Own the Braze platform, including commercial agreements, feature adoption, experimentation, and deliverability practices.
• Lead, coach, and develop a team of four lifecycle marketers while coordinating priorities with Product Marketing, User Acquisition, Data/Analytics, and Product teams.

Requirements

• 12+ years of progressive experience in lifecycle, CRM, or retention marketing, including hands-on oversight of marketing and operational or transactional communications.
• Experience in fintech, banking, insurance, or another highly regulated consumer-facing industry.
• 5+ years of hands-on Braze experience building, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels.
• Experience using mobile measurement platforms such as AppsFlyer for attribution-driven audience segmentation.
• Track record of managing and developing high-performing CRM or lifecycle marketing teams.
• Strong collaboration skills with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal stakeholders.
• Advanced data fluency, consumer analytics capabilities, and excellent written and verbal communication skills.
• Bachelor’s degree in a related field.

Nice to have

• Experience scaling a lifecycle function with a complex customer data layer.
• Familiarity with SMS and email deliverability and compliance requirements, including CAN-SPAM, TCPA, and CTIA.
• Experience presenting lifecycle strategy and performance recommendations to executive or VP+ audiences.

Culture & Benefits

• Mission-driven work supporting the financial health of millions of Americans.
• Strategic autonomy, significant scope, and dedicated support from product, data, engineering, and cross-functional partners.
• Virtual-first culture with flexible hours and a home office stipend.
• Premium medical, dental, and vision insurance; paid parental and caregiver leave; 401(k) matching; and financial wellness support.
• Flexible PTO, company holidays including Juneteenth and Winter Break, and virtual events with occasional in-person company events.