VP, Go-to-Market & Commercialization, Fintech Banking

Location: Fort Lee, New Jersey, United States; hybrid and onsite work

Salary: $170,000–$200,000 per year

Company

hirify.global builds financial infrastructure and capital solutions for payments, cards, lending, and digital asset capabilities used by fintechs, enterprises, and disruptors.

What you will do

• Develop market, customer, and competitive analyses to identify growth opportunities, trends, whitespace, threats, and priority customer segments.
• Shape go-to-market strategies, business cases, commercialization plans, pricing, packaging, and business models for products, capabilities, and solutions.
• Coordinate launch readiness, positioning, messaging, market-facing materials, launch objectives, and post-launch adoption tracking.
• Create sales plays, customer narratives, playbooks, competitive battlecards, discovery frameworks, training, campaigns, and other sales-enablement tools.
• Monitor adoption, pipeline signals, customer feedback, and market effectiveness to optimize positioning, packaging, and GTM execution.
• Lead cross-functional initiatives across Product, Sales, Marketing, Operations, and other functions; manage and develop team members.

Requirements

• 8+ years of experience in go-to-market, strategy, commercialization, product strategy, fintech, payments, or related roles, preferably in B2B financial services or technology.
• Experience developing and executing go-to-market or commercialization plans for complex products, capabilities, or solutions.
• Strong understanding of fintech, payments, banking, or related financial-services ecosystems.
• Ability to synthesize complex market, customer, and competitive information into strategic recommendations and executable plans.
• Strong analytical and problem-solving skills, including business-case development and market-opportunity evaluation.
• Experience partnering across Product, Sales, Marketing, and other functions.
• Experience managing and developing talent, leading cross-functional initiatives, and influencing stakeholders without direct authority.
• Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling narratives.
• Strong project-management and organizational skills; able to manage multiple priorities in a fast-paced environment and move from analysis to hands-on execution.

Culture & Benefits

• Collaborative, curious, and purpose-driven environment focused on innovation and integrity.
• Cross-functional work with Product, Marketing, Sales, Operations, and other partners.
• Hybrid and onsite work arrangement in Fort Lee, New Jersey.
• Equal Opportunity Employer; employment decisions are based on qualifications, merit, and business need.