Product Marketing Lead (Fintech)

Location: New York City, NY — hybrid, with regular office attendance based on a cadence set by the Hiring Manager/Team. Remote work outside the listed location is not available. Applicants must be authorized to work for any employer in the U.S.

Salary: $140,000–$160,000 USD per year.

Company

hirify.global is a global B2B fintech company providing an API-based platform for partners to offer investing and trading experiences, including fractional shares, equities, mutual funds, ETFs, fixed income, and options.

What you will do

• Own go-to-market plans from kickoff through post-launch, including timelines, milestones, success metrics, launch tiers, and cross-functional alignment.
• Develop product positioning, value propositions, messaging frameworks, target audiences, buyer personas, and use cases.
• Conduct customer interviews, surveys, win/loss analyses, competitor analysis, and market research; turn findings into recommendations.
• Partner with Customer Success and Marketing on onboarding, education, feature-adoption campaigns, and strategies to increase customer value.
• Create guides, tutorials, release notes, customer announcements, case studies, blog posts, white papers, webinars, product videos, presentations, and sales materials.
• Plan integrated campaigns with Marketing and collaborate with design, content, and demand generation teams.

Requirements

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or a related area.
• Exceptional written and verbal communication skills, with the ability to make complex ideas clear and engaging.
• Experience with market research, competitor analysis, customer insight gathering, and monitoring competitive offerings, positioning, and go-to-market strategies.
• Experience creating presentations, sales materials, and other marketing content.
• Familiarity with translating technical product capabilities into customer-focused value propositions.
• Strong customer mindset and ability to connect business goals with meaningful customer outcomes.
• Strong analytical, organizational, project management, collaboration, and relationship-building skills.

Culture & Benefits

• Hybrid office work with New York, Chicago, and Lithuania teams working in office.
• Competitive compensation, equity, base and bonus eligibility, and a 401(k) match.
• Medical, dental, vision, and disability insurance, plus paid parental leave.
• Wellness reimbursement, company-provided phone, personal development allowance, paid time off, and observed holidays.
• AI tools are used to improve signal quality, reduce friction, improve outcomes, and streamline processes.
• Visa sponsorship and employment authorization support are not available; US-based applicants must be authorized to work full-time without current or future sponsorship.

Hiring process

• Interview-stage candidates may discuss the compensation philosophy and available benefits with a recruiter.
• Offers are contingent on providing original documentation verifying work authorization by the first day of employment.
• hirify.global does not accept agency resumes or unsolicited agency submissions.