Director, Integrated Marketing (Fintech)

Location: Chicago, IL (Hybrid); office in Chicago's West Loop.

Salary: $150,000–$180,000 annually. Discretionary performance bonus: 15%–20% of base salary.

Company

IG North America operates tastytrade, tastylive, and tastyfx, providing retail brokerage, financial education content, and trading technology for self-directed investors as part of London-based IG Group, a FTSE 100 fintech serving over 1.3 million customers across five continents.

What you will do

• Own integrated marketing plans and calendars for product launches and campaigns across paid, lifecycle, content, social, and partnerships.
• Track campaign timelines, dependencies, deliverables, and status for Growth and Brand leadership.
• Build and run a repeatable go-to-market process with briefs, kickoffs, launch checklists, and post-launch readouts.
• Use paid performance and content engagement data, including conversion, click-through, and engagement metrics, to refine messaging, timing, and channel mix.
• Partner with channel owners, creative, product, analytics, and compliance teams from brief through launch.
• Provide strategic positioning and campaign input while contributing hands-on to briefs, messaging frameworks, and execution.

Requirements

• 8+ years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent.
• Track record leading multi-channel campaigns and product launches end to end, including go-to-market planning and cross-functional project management.
• Ability to interpret paid media and content engagement data and turn it into campaign decisions while partnering with channel owners rather than running the channels.
• Highly organized and status-driven, with strong stakeholder management and experience using project management tools.
• Clear written and verbal communication for campaign briefs, messaging, and executive updates.
• Ability to set direction and execute hands-on.

Nice to have

• Experience in fintech, financial services, or another regulated industry.
• Familiarity with marketing compliance review.

Culture & Benefits

• Hybrid work from the Chicago office, with daily catered lunch, snacks and beverages, an in-building gym, and a shuttle to and from Metra.
• Medical, vision, and dental benefits; 401(k); stock purchase options; commuter benefits; and pet insurance.
• 20 paid vacation days, including an additional paid day during the employee's birthday month, plus 10 paid sick days.
• Gym membership reimbursement, wellness and mental health programs, charitable donation matching, and two paid volunteer days off.
• Collaborative, autonomous, pragmatic culture focused on experimentation, initiative, and impact.