Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments (Fintech)

Location: US - Miami, FL; hybrid with at least 3 days in office. Travel required 5–10% of the time.

Salary: $130,900–$210,000 USD per year, with potential bonus, equity, and sales incentive payments where applicable.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments across more than 200 countries and territories.

What you will do

• Develop and execute consumer marketing strategies for hirify.global Debit across Latin America and the Caribbean, driving usage, preference, positioning, and transaction growth.
• Build Next Gen marketing strategies for Gen Z and young Millennials using cultural insights, digital behaviors, social, creator, entertainment, gaming, music, and lifestyle partnerships.
• Develop eCommerce strategies that accelerate digital payment growth, including consumer-facing propositions for click-to-pay, tokenization, and checkout optimization.
• Drive awareness and adoption of new digital payment flows such as P2P, real-time payments, digital wallets, and tap-to-pay.
• Translate consumer research, analytics, competitive trends, and cultural insights into marketing briefs, campaign strategies, and market activation plans across LAC countries.
• Lead cross-functional planning with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, Client Marketing, and market teams, including measurement frameworks connecting investment to business outcomes.

Requirements

• At least 8 years of relevant work experience with a Bachelor’s degree, or at least 5 years with an Advanced Degree, or 2 years with a PhD.
• Fluency in English and Spanish is required.
• Experience in consumer marketing, product marketing, or strategy within financial services, technology, fintech, payments, eCommerce, or digital platforms.
• Experience developing marketing strategies for digital products, payment technologies, eCommerce platforms, or fintech.
• Strong understanding of younger consumer audiences, digital behaviors, eCommerce trends, social platforms, and emerging cultural trends in Latin America.
• Proven ability to translate consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
• Strong strategic thinking, analytical skills, presentation capabilities, and written and verbal communication.
• Experience operating in matrixed organizations, influencing stakeholders, building cross-functional relationships, and driving alignment across regions and business units.
• Ability to work as a self-starter with strong follow-through, strategic thinking, and methodical execution.

Nice to have

• At least 9 years of relevant work experience with a Bachelor’s degree, or at least 7 years with an Advanced Degree, or 3 years with a PhD.
• Portuguese language proficiency.

Culture & Benefits

• Full-time employment in an office setting with department-based working hours and at least 3 office days per week.
• Medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness program benefits may be available.
• The position may be eligible for bonus, equity, and potential sales incentive payments.
• hirify.global is an equal opportunity employer and considers qualified applicants without regard to protected characteristics or qualified criminal histories in accordance with applicable law.