Product Marketing Specialist - Hybrid (Fintech)

Location: Hybrid in São Paulo, Brazil; based in Brazil required

Company

hirify.global is a Latin American fintech platform for corporate cards, bill pay, financing, and B2B payments, serving companies across the region.

What you will do

• Localize global positioning and messaging for the Brazilian market, reflecting local dynamics, competitors, and buyer language.
• Execute go-to-market activities for product launches and features, including enablement materials, customer communications, and launch content.
• Build and maintain sales enablement assets such as battlecards, FAQs, objection handling, and competitive comparisons.
• Use AI-building tools daily to draft content, generate messaging variants, research competitors, and turn briefs into usable assets.
• Track activation, win rates, sales feedback, and content performance to measure messaging and launch effectiveness.
• Partner with Growth Marketing and Sales in Brazil and monitor Brazilian fintech competitors to align narratives and improve positioning.

Requirements

• 2–4 years of experience in product marketing, growth marketing, or a closely related function.
• Strong storytelling ability, demonstrated through writing samples or work that turns product facts into clear, persuasive narratives.
• Comfort working with data to evaluate messaging and launch performance.
• Active, daily use of AI-building tools in a real workflow.
• Native or fluent Portuguese and strong written and spoken English.
• Based in Brazil, with a working understanding of Brazilian B2B buyers and the competitive landscape.
• Organized and able to execute independently once direction is set.

Nice to have

• Experience in fintech, payments, or B2B SaaS.
• Startup experience in fast-moving, resource-constrained environments.
• Experience building AI-assisted research, content, or enablement workflows.
• Experience working with global or distributed marketing teams.

Culture & Benefits

• High talent density, low ego, and high ownership, with a focus on impact across Latin America.
• Competitive salary and stock options through ESOP from day one.
• Annual learning budget and accelerated development paths.
• English is the working language, with Spanish and Portuguese used daily.
• Culture centered on clarity, simplicity, ownership, high standards, adaptability, and inclusivity.