Global Head of Product Marketing (AI-Native)

Location: Bogota D.C., Colombia; Buenos Aires, Argentina; Mexico City, Mexico; or Sao Paulo, Brazil

Company

hirify.global is a Latin American fintech platform for corporate cards, bill pay, financing, and B2B payments, serving more than 50,000 businesses across the region.

What you will do

• Own positioning and messaging for hirify.global’s products and translate product capabilities into compelling stories for Sales, Growth, and customers.
• Lead go-to-market for new products and features, including launch plans, sales enablement, customer communications, and success metrics.
• Build and operate the product marketing function across Mexico, Brazil, and Colombia.
• Use AI for research, drafting positioning and messaging variants, competitive intelligence, and recurring content automation.
• Partner with Growth Marketing, Sales, and Product leadership on roadmap narratives, battlecards, and pipeline-driving campaigns.
• Define and track activation, win rate, sales cycle, and message-resonance metrics while setting the editorial and storytelling standard for the marketing and product organization.

Requirements

• 7+ years of experience in product marketing or growth marketing, including at least 2 years leading a function or team.
• A portfolio of positioning documents, launch narratives, or campaigns that moved a measurable business metric.
• Strong analytical skills, including ownership of data and the ability to connect narrative decisions to funnel or revenue metrics.
• Active daily use of AI building tools for research, drafting, messaging testing, and competitive intelligence.
• Experience building a function or team from a small base and prioritizing ruthlessly.
• Excellent written and spoken English plus Spanish or Portuguese required.
• Ability to work across Latin American markets and cultures and collaborate effectively with Sales, Product, and Growth leadership.

Nice to have

• Fintech, payments, or B2B SaaS experience.
• Startup or scale-up experience building without a large team or established process.
• Go-to-market experience in more than one Latin American market simultaneously.

Culture & Benefits

• High-talent-density, low-ego, high-ownership environment focused on impact in Latin America.
• Competitive salary and stock options through ESOP from day one.
• Annual learning budget and accelerated development paths.
• English is the working language, with Spanish and Portuguese used daily.
• Culture based on clarity, simplicity, ownership, high standards, adaptability, and inclusivity.