Senior Director, Marketing Intelligence & Measurement

Location: New York City, United States of America; fully remote environment

Salary: $175,000–$205,000 annually, plus incentive pay opportunities and discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency in the U.S. managing digital media across Commerce, Search, Social, TV & Audio, with proprietary marketing measurement technology.

What you will do

• Lead enterprise-level measurement frameworks connecting media performance with business outcomes, brand health, and ROI.
• Design multi-year learning agendas, testing roadmaps, and modern measurement approaches including incrementality testing, forecasting, and campaign evaluation.
• Advise senior client and internal stakeholders, translate complex analytical concepts into recommendations, and identify opportunities for advanced analytics.
• Shape reporting, BI, dashboards, visualizations, and strategic readouts in partnership with BI and Data Engineering leads.
• Connect Planning, Investment, Media, and Analytics teams while improving analytical maturity, rigor, workflows, and decision support.
• Manage and develop Senior Analysts and/or Managers, supporting hiring, training, succession planning, and capability growth.

Requirements

• 10–12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field, including meaningful client-facing strategic leadership experience.
• Proven experience designing measurement frameworks and learning agendas for large brands or complex businesses, focused on long-term brand health and enterprise-level outcomes.
• Deep familiarity with MMM concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs.
• Exceptional presentation and storytelling skills with the ability to influence senior stakeholders through clarity, confidence, and commercial acumen.
• Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods; able to collaborate with analysts, engineers, and data scientists without owning deep engineering infrastructure.
• Demonstrated ability to use AI tools to improve personal and team effectiveness and coach responsible, trust-but-verify AI use.
• Demonstrated success leading analytics talent, growing capability, and improving strategic outputs through others.
• Bachelor’s degree in a quantitative or analytically oriented field, such as Statistics, Economics, Marketing, or Business, or equivalent experience.

Nice to have

• Experience in CPG and/or Retail, including familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics.
• Advanced degree.

Culture & Benefits

• Fully remote work environment with unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life and disability coverage, plus flexible spending accounts.
• Retirement plan with a 100% match on contributions up to 4%.
• Unlimited telemedicine and teletherapy, wellness benefits, equity, and charitable giving support.
• Paid parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
• On-demand learning, mentorship, and leadership and management development programs.