Director, Marketing Strategy & Analytics (Fintech)

Location: Boston, MA (hybrid)

Base salary: $200,000–$235,000 USD annually, plus potential annual bonus or commission; some roles may be eligible for overtime pay.

Company

hirify.global is a fintech and SaaS company that provides digital payment solutions for essential services, with a focus on reducing digital exclusion and responsible AI innovation.

What you will do

• Build financial and marketing models for budget allocation, funnel and pipeline analysis, ROI, forecasting, and scenario planning.
• Create models and scorecards to measure whether AI improves marketing speed, cost, quality, and growth.
• Own marketing planning cycles, QBRs, priority setting, metrics reviews, and follow-through.
• Partner with the CMO and Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing leaders to set priorities, investments, owners, and success metrics.
• Lead cross-functional AI adoption and shape new ways of planning, handing off, reviewing, and shipping marketing work.
• Review marketing tools and data flows, recommend what to keep, replace, consolidate, or build, and prepare insight for executive and board conversations.

Requirements

• 10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing operations or analytics, or growth.
• Understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth.
• Hands-on experience using AI for real work, including building models, automating workflows, or scoping AI-enabled systems, with judgment about when AI is and is not appropriate.
• Proficiency building financial and marketing models in spreadsheets, including the ability to create a workable, defensible model from a blank sheet without existing infrastructure.
• Experience structuring ambiguous problems and solving them independently or collaboratively.
• Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions without relying on formal authority.
• Ability to communicate complex analysis clearly and persuasively in writing.
• Track record of seeking feedback and building new skills.

Nice to have

• MBA or equivalent experience.
• Experience evaluating tools, processes, and ways of working through a systems and operations lens.
• B2B SaaS or fintech experience.
• Experience with business intelligence tools or SQL.

Culture & Benefits

• Hybrid work in Boston, MA, reporting to the Chief Marketing Officer.
• Medical, dental, vision, life, and disability insurance.
• 401(k) plan with company match.
• Flexible Time Off, wellbeing days, paid holidays, summer Fridays, mental health resources, paid parental leave, and backup care.
• Tuition reimbursement and Employee Resource Groups.