Director of Marketing Analytics, Performance Marketing (AI)

Location: Hybrid in New York City, NY or Bethesda, MD, United States

Annual salary: $146,575–$229,600

Company

hirify.global is a major United States auto insurer and a Berkshire Hathaway company serving millions of customers.

What you will do

• Define the analytical vision, standards, governance, and operating model for performance marketing analytics.
• Build and lead a new team of senior channel experts across search, SEO/AEO, programmatic, social media, email, and direct mail.
• Develop cross-functional partnerships with Marketing, Finance, data science, data engineering, and business intelligence.
• Improve measurement through incrementality testing, causal storytelling, anomaly detection, and decision-ready recommendations.
• Set the vision and standards for responsible AI use in analytical workflows, insight generation, and marketing decision support.
• Optimize digital marketing spend and communicate risks, opportunities, and recommendations to executive leadership.

Requirements

• 10+ years of experience in marketing analytics or a directly related domain, including meaningful experience managing managers or analyst teams.
• Experience building and leading a multi-layer analytics organization from an early stage, including hiring and developing managers.
• Experience partnering with strategy leads and business owners to turn data and research into decisions.
• Fluency in CAC, LTV, ROI, Finance partnership, and business performance interpretation.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking; CPG or physical product marketing does not substitute for this context.
• Track record of setting analytics quality standards, governance frameworks, output calibration, and stakeholder communication norms.
• Demonstrated ability to present complex analytical findings to senior leadership and drive alignment on actions.
• Working comfort with AI tools and experience applying LLM-assisted workflows to analytical work.
• Bachelor's degree in a quantitative field required.

Nice to have

• Master's degree.
• Experience influencing enterprise analytics strategy across multiple functions or business units.
• Hands-on analytics experience across search, programmatic media, social media, SEO, AEO, GEO, email, and direct mail.
• Experience with large language models, automated insight generation, or AI-assisted workflow tooling.
• Property and Casualty insurance or financial services experience.
• Experience owning vendor relationships across analytics tools, platforms, and agencies.

Culture & Benefits

• Inclusive, collaborative culture focused on integrity, accountability, shared success, and continuous development.
• Personalized development programs, industry training, certification assistance, mentorship, and coaching.
• Competitive compensation, 401(k) with a 6% match vested from day one, performance incentives, tuition assistance, and mental healthcare support.
• Fertility and adoption assistance and hirify.global Flex, offering up to four weeks of remote work per year.
• hirify.global will not sponsor a new applicant for employment authorization for this position.