Product Marketing Manager (SaaS)

Location: Austin, TX, US; full-time onsite

Company

hirify.global develops VR training products for baseball and softball players, including Blast, SwingAI, TrainVR, SmartPark, and the WIN System.

What you will do

• Own positioning and messaging for four products and the WIN System across players, parents, coaches, and validators.
• Plan and run launches for products, features, and pricing, coordinating Product, growth, content, design, and sales.
• Translate product features into clear benefits and maintain consistent messaging across the website, ads, sales materials, and in-app experiences.
• Create decks, one-pagers, and case studies for coaches, programs, and facilities, and train sales on positioning, competitors, and objections.
• Run pricing and packaging tests, track competitors, and conduct customer research to inform messaging and the product roadmap.

Requirements

• 4–7 years of product marketing experience at a subscription or SaaS company.
• Experience supporting both consumer and B2B sales.
• Track record of running launches end to end.
• Excellent writing skills and the ability to turn features into clear, plain-language benefits.
• Experience with pricing and packaging tests.

Nice to have

• Experience marketing a multi-product line or product system.
• Background in sports, fitness, or youth sports.
• Experience with hardware-plus-subscription products.

Culture & Benefits

• Individual contributor role reporting to the VP of Marketing.
• Close collaboration with the CMO, Growth Product Manager, Head of Content & Storytelling, Senior Brand Designer, Product, and sales.
• Success is measured through launch delivery, adoption and revenue goals, messaging and pricing conversion lift, sales enablement usage, B2B win rates, and messaging consistency.