Product Marketing Manager (AI)

Location: Austin metro area, Texas, United States; hybrid work model required.

Company

hirify.global is a high-growth, PE-backed SaaS company providing a unified risk intelligence and emergency response platform to more than 4,000 clients worldwide.

What you will do

• Own positioning, messaging, and go-to-market strategies for assigned products, translating product capabilities into customer value and competitive differentiation.
• Evaluate buyer needs, market opportunities, product performance, pipeline data, conversion rates, win/loss trends, and customer insights to identify growth opportunities.
• Partner with Product on roadmap priorities and launches, and collaborate with Sales, Revenue Enablement, Demand Generation, and Content on sales narratives, campaigns, enablement tools, and adoption programs.
• Develop customer, market, and competitive intelligence through engagement with customers, prospects, and customer-facing teams, translating findings into recommendations.
• Lead cross-functional initiatives from planning through execution, define success metrics, and optimize product adoption, pipeline, conversion, and revenue impact.
• Use AI tools and automation for research, competitive analysis, messaging, content creation, and scalable product marketing workflows.

Requirements

• 3+ years of B2B product marketing experience, preferably in enterprise SaaS, with demonstrated success developing and executing go-to-market strategies.
• Strong commercial acumen and analytical skills, including experience with CRM data, pipeline reporting, competitive insights, and performance metrics.
• Proven ability to develop product positioning, differentiated messaging, sales enablement, and go-to-market programs that contribute to measurable business outcomes.
• Proactive, entrepreneurial approach with the ability to own projects independently, navigate ambiguity, solve problems, and drive initiatives through execution.
• Strong cross-functional collaboration and project leadership skills, including stakeholder alignment, priority management, and influencing without direct authority.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts and present clear, actionable recommendations.
• Hands-on experience using AI tools to improve productivity, accelerate research, develop content, or streamline workflows, with curiosity to experiment and learn.
• Resourceful, results-oriented, and comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.
• Must be located in the Austin metro area and comfortable with a hybrid work model.

Nice to have

• Experience driving go-to-market growth for established B2B SaaS products through customer acquisition, expansion, or adoption initiatives.
• Familiarity with Salesforce, Seismic, marketing automation platforms, and product analytics tools.
• Experience in security, emergency management, business continuity, or adjacent enterprise software markets.
• Experience in a growth-stage company building scalable processes and repeatable go-to-market motions.

Culture & Benefits

• Competitive base salary and a company-wide bonus program.
• Generous flexible time off, parental leave, and fully paid medical, dental, vision, and life insurance for employees.
• 401(k) with a generous company match, rewards and incentives, and community service opportunities.
• Access to a downtown Austin office with city views, a gym, and nearby running trails.
• Career development opportunities through the Learning & Development team and a collaborative, inclusive workplace.