Senior Product Marketing Manager (B2B SaaS)

Location: Houston, Texas; hybrid and remote work models are available based on proximity to office hubs. Travel and attendance at several team and company-wide offsites each year are expected.

Company

hirify.global provides cloud-based shop management software, payments, and marketing products for automotive repair shops.

What you will do

• Conduct customer, market, win-loss, messaging, and competitive research for assigned product areas.
• Develop and maintain positioning and messaging frameworks grounded in buyer language and sales conversations.
• Build and execute integrated go-to-market launch plans covering positioning, enablement, campaign inputs, and success metrics.
• Coordinate launch readiness across Product, Sales, Customer Success, Demand Generation, Revenue, and Customer Enablement.
• Create battle cards, objection-handling guides, sales plays, and persona-specific content.
• Track pipeline influence, win rates, adoption, and expansion signals, and use performance data to improve future launches and messaging.

Requirements

• 5+ years of product marketing experience in B2B SaaS, with end-to-end ownership of positioning, launches, and enablement.
• Commercial mindset with experience measuring pipeline, win rates, and revenue impact.
• Strong customer research, competitive research, synthesis, and positioning skills.
• Proven ability to coordinate and execute cross-functional launches independently.
• Familiarity with pricing and packaging decisions and the ability to contribute a data-informed point of view.
• Exceptional written communication for sales calls, campaigns, and leadership reviews.
• Ability to operate effectively in ambiguity, create structure, and work with incomplete information.
• Active, meaningful use of AI tools in day-to-day work, including clear use cases and judgment about their limits.

Nice to have

• Vertical SaaS experience.
• Experience selling into SMB or trades verticals.

Culture & Benefits

• Remote and hybrid work models with supported travel and company offsites.
• Flexible PTO, paid maternity, parental bonding, and medical leave.
• Medical, dental, vision, prescription, mental health counseling, life, and AD&D insurance.
• 401(k) plan with a 100% employer match on contributions up to 6%, plus FSA and HSA options.
• Up to $60 per month for wellness expenses and a $300 home office setup bonus after one year.
• Continuing education support and a culture centered on ownership, collaboration, curiosity, integrity, and meaningful work.