Senior Director, Integrated Campaigns & Field Marketing

Location: Houston, Texas, with remote and hybrid work models based on proximity to hirify.global office hubs; regular travel to events, partner meetings, customer locations, and several expected team and company-wide offsites.

Company

hirify.global provides all-in-one cloud-based software for auto repair shops, combining shop management, payments, and customer engagement tools.

What you will do

• Own integrated campaign strategy and planning calendars for SMB and mid-market segments, with pipeline targets.
• Lead ABM, nurture, launch, and multi-channel campaign activation in partnership with Product Marketing and Digital Growth.
• Direct field marketing with regional Sales leaders and partner marketing programs, including co-marketing and partner initiatives.
• Align with Sales, Business Development, RevOps, Finance, Product, Events, and Customer Marketing on acquisition, lead quality, handoffs, advocacy, and feedback loops.
• Build the operating rhythm for planning, reviews, reporting, ownership, and performance decisions.
• Hire, coach, and develop the team while reporting pipeline and program performance to leadership.

Requirements

• 10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation within SaaS or high-growth technology, including meaningful experience at Director level or above.
• Proven ownership of integrated campaign planning across multiple segments, including SMB, mid-market, and/or enterprise, with measurable pipeline and revenue outcomes.
• Experience leading campaigns, ABM, field marketing, and partner marketing functions.
• Experience building field marketing programs with co-hosted partner events, field events, territory plans created with Sales, measurable ROI, and collaboration with a dedicated Events team.
• Experience marketing to fragmented, distributed SMB audiences at scale and reaching buyers with short attention spans, limited procurement processes, and word-of-mouth-driven behavior.
• Strong analytical and planning skills, including modeling, owning targets, explaining variance, and attributing influenced and sourced pipeline.
• Ability to build partnerships with Sales, Business Development, RevOps, Finance, Product, external partners, and sponsors.
• Experience hiring, structuring, developing, and elevating a team.
• Comfort with executive communication, high-stakes decisions under uncertainty, and ruthless prioritization in a scaling environment.
• Fluency with AI-powered tools and modern martech for program velocity, personalization, and measurement without adding headcount.
• Willingness to travel regularly to events, partner meetings, and customer locations.

Nice to have

• Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries.

Culture & Benefits

• Remote and hybrid work models with expected travel and supported team and company-wide offsites.
• Flexible PTO, paid maternity, parental bonding, and medical leave.
• Medical, dental, vision, prescription, mental health counseling, life, and AD&D insurance; employee-only medical premiums are fully covered and family costs are covered at 50%.
• 401(k) plan with a 100% employer match on contributions up to 6%, plus FSA and HSA options.
• Up to $60 per month for fitness, mental health, or wellness expenses, and a $300 home-office setup bonus after one year of employment.
• Continuing education support and an inclusive, collaborative culture focused on ownership, feedback, innovation, and customer impact.