Senior Business Analyst, Marketing

Location: Remote, United States of America

Salary: $97,000–$142,000 annual salary, negotiable based on experience and location; eligible for a discretionary annual bonus.

Company

hirify.global is a Fortune-ranked staffing and professional services company hiring for its Marketing department.

What you will do

• Lead discovery and business analysis for complex, ambiguous, and high-impact Marketing and customer experience initiatives.
• Partner with Marketing stakeholders, UX designers and researchers, developers, Delivery Managers, and other cross-functional leaders to define objectives, requirements, scope, and outcomes.
• Create and maintain epics, features, user stories, acceptance criteria, business rules, workflows, traceability, and delivery documentation.
• Ensure Jira backlogs are structured, prioritized, refined, and ready for execution across the delivery lifecycle.
• Translate research findings, customer insights, prototypes, designs, and experience strategies into actionable requirements while addressing accessibility, technical constraints, and delivery considerations.
• Support Agile ceremonies, UAT, release validation, risk and dependency management, leadership reporting, and continuous improvement; mentor Business Analysts.

Requirements

• Bachelor’s degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field preferred; equivalent education and substantial relevant professional experience may be considered.
• 6+ years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or in a similar role.
• Experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives.
• Experience leading discovery and requirements activities for complex, cross-functional initiatives and working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership.
• Experience working in Agile/Scrum or similar iterative delivery environments.
• Ability to clarify complex problems, translate needs into actionable requirements, create user stories, acceptance criteria, workflows, business rules, and supporting documentation, and manage ambiguity and changing priorities.
• Strong written, verbal, presentation, stakeholder-management, influencing, negotiation, conflict-resolution, relationship-building, and executive communication skills.
• Experience with or ability to learn Jira, Workfront, Smartsheet, SharePoint, Confluence, or comparable project and documentation platforms.
• Working knowledge of Agile/Scrum practices, software development lifecycle concepts, UX/product design and digital experience development processes, and the ability to interpret UX/design artifacts.
• General understanding of web technologies, APIs, analytics, content management systems, design systems, accessibility, technical delivery considerations, and using data, research, analytics, and user feedback to inform requirements and prioritization.

Nice to have

• Master’s degree or equivalent advanced professional experience.
• Experience mentoring Business Analysts or establishing requirements and business analysis standards.
• Business analysis, Agile, Scrum, Product Owner, UX, product management, or human-centered design certifications, including CSPO, PSPO, CBAP, or PMI-PBA.

Culture & Benefits

• Remote position within the United States.
• Group medical, vision, dental, FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, and short- and long-term disability coverage.
• Paid parental leave of up to 6 weeks, paid vacation, personal and sick time, up to 17 days of Choice Time Off for a new hire per calendar year, and up to 11 paid holidays.
• Eligible employees may contribute to a 401(k) savings and investment plan or deferred compensation plan, with a 100% employer match on the first 3% of contributions.
• Employment offers are contingent upon successful completion of a background check.

Hiring process

• Applicants requiring reasonable accommodation should email HRSolutions@roberthalf.com or call 1.855.744.6947, specifying the accommodation and the city and state of the position.
• Recruiters may use AI as part of candidate evaluation.