Senior Business Analyst, Sales Automation

Location: New York, United States; hybrid schedule requiring office attendance a minimum of four days per week.

Salary: $95,000–$115,000 per year.

Company

hirify.global is a large media and entertainment corporation producing and distributing film, television, streaming, news, theme park, consumer product, and experiential content.

What you will do

• Partner with sales leaders, stakeholders, and end users to identify objectives, pain points, workflows, and process improvement opportunities.
• Gather and translate business requirements into user stories, functional specifications, process flows, acceptance criteria, and measurable success metrics.
• Support discovery and delivery of AI, automation, CRM, Salesforce, and workflow capabilities across the sales and marketing technology ecosystem.
• Analyze user feedback, adoption, engagement, operational metrics, and business outcomes to identify optimization opportunities.
• Support backlog prioritization, testing, deployment, release readiness, and post-launch improvements.
• Lead UAT planning, test case development, execution, defect triage, issue resolution, documentation, training materials, and release communications.

Requirements

• 5+ years of experience in Business Analysis, Product Management, Sales Operations, Revenue Operations, Sales Technology, or a related field.
• Experience supporting workflow automation, AI, CRM, or sales technology products or initiatives.
• Proven ability to gather and document requirements and translate business needs into technology solutions.
• Experience with Salesforce and CRM-enabled sales processes, including user stories, acceptance criteria, process maps, workflow documentation, and functional specifications.
• Strong analytical, problem-solving, communication, facilitation, organizational, and stakeholder management skills.
• Experience working with cross-functional business and technology teams in Agile or similar product development environments.
• Ability to clarify complex business and technical challenges and communicate actionable recommendations to audiences at different levels.
• Bachelor’s degree or equivalent experience.

Nice to have

• Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
• Familiarity with sales and marketing workflows, seller productivity tools, and connected sales technology ecosystems.
• Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
• Familiarity with generative AI, copilots, intelligent search, workflow automation, and agent-based experiences.
• Experience with Salesforce Flow, Microsoft Power Platform, or similar process automation platforms.
• Understanding of enterprise data, governance, security, and responsible AI principles.
• Experience supporting sales transformation, CRM modernization, automation, process improvement, Change Management, or Enablement initiatives.

Culture & Benefits

• Hybrid work with a current requirement to contribute from the office at least four days per week; in-office requirements may change.
• Company-sponsored medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, discounts, and other benefits.
• Inclusive culture focused on community impact, equal employment opportunity, and workforce development.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.
• Reasonable accommodation is available during the application and recruitment process for qualified individuals with disabilities or disabled veterans.