Integrated Marketing Specialist (B2B)

Location: Hybrid role with 2–3 days per week in the Camarillo, California office; occasional travel of 5–10% and occasional early morning, evening, or weekend work may be required.

Salary: $85,000–$100,000 annually.

Company

hirify.global provides rapid microbiology diagnostic tests and solutions, with a core focus on food safety and customers in more than 100 countries.

What you will do

• Own project plans and delivery records for integrated marketing initiatives from intake and kickoff through launch and wrap-up.
• Manage tasks, owners, dependencies, deadlines, risks, kickoffs, status checkpoints, retrospectives, and project documentation.
• Execute approved campaigns across email, marketing automation, webinars, events, digital and print advertising, and social media.
• Develop gated content, sales enablement materials, video, playbooks, and campaign collections mapped to customer buying-journey stages.
• Maintain LinkedIn and social media content calendars and coordinate campaign launches, reviews, approvals, translations, and regional localization.
• Analyze campaign KPIs, MQL, ARR, FYRC, OKR, CRM, and web analytics data; publish performance reports and recommend corrective actions and optimizations.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent education and work experience.
• At least five years of B2B marketing experience.
• Intermediate to advanced knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint, and Adobe Acrobat.
• Intermediate to advanced knowledge of Google Analytics GA4, UTM codes, and Looker Studio.
• Intermediate to advanced knowledge of CRM systems such as Microsoft Dynamics or Salesforce.
• Intermediate to advanced knowledge of buyer journeys, personas, lead nurturing, and marketing automation, including list management, email, landing pages, and forms.
• Ability to manage multiple projects, identify risks and dependencies, create clear briefs and documentation, check deliverables against standards, and interpret campaign data.
• Clear and accurate written and spoken English for business audiences.

Nice to have

• MBA.
• Intermediate to advanced knowledge of Google Ads, LinkedIn Ads, Joomla, Drupal, and HTML.
• Intermediate knowledge of content distribution networks such as Vimeo and YouTube, social media networks, SEO, remarketing, conversion tracking, and display networks.
• Previous experience in the microbiology or life science industry.

Culture & Benefits

• Teamwork and cross-functional communication are core values.
• 15 days of paid time off and 10 paid company holidays.
• Medical insurance with HSA employer contribution, dental and vision coverage.
• Company-paid life insurance, short- and long-term disability coverage, and an Employee Assistance Program.
• 401(k) with Safe Harbor and profit-sharing employer contributions, tuition reimbursement, charitable contribution matching, and employee referral bonuses.