Senior Product Marketing Manager (Payroll)

Location: Hybrid, with regular time together in the Manchester office; office attendance frequency can vary depending on where you are based.

Company

Payroll and HR software business within the Zellis Group, focused on expanding its marketing engine and growing its payroll-led portfolio.

What you will do

• Own payroll value propositions, messaging frameworks, buyer personas, and AI applications within established claims guardrails.
• Coordinate payroll launches with Product, including launch readiness, campaign briefs, and post-launch reviews.
• Create and maintain payroll assets such as web copy, pitch decks, battlecards, objection handling, demo scripts, discovery guides, RFP and security content, ROI models, and business cases.
• Set the payroll narrative, certification bar, and assessment content used by Sales Enablement, while supporting strategic deals.
• Turn win/loss findings, customer insight, buyer research, and competitive intelligence into messaging, asset, proposition, and roadmap recommendations.
• Set the direction for payroll adoption, cross-sell into HR, Benefits, and WFM, tier migration, packaging input, and payroll performance measurement.

Requirements

• Ownership of payroll product marketing across propositions, launches, competitive response, sales enablement, and buyer-facing assets.
• Ability to maintain evidence-backed claims, competitor profiles, pricing and packaging insight, and current product marketing materials.
• Ability to use customer, market, win/loss, and buyer research to recommend messaging, propositions, and product roadmap changes.
• Ability to direct cross-sell and adoption strategy across payroll, HR, Benefits, and WFM based on product and customer knowledge.

Culture & Benefits

• Hybrid working with regular collaboration in the Manchester office and flexibility on attendance frequency based on location.
• Collaboration with Product, Campaigns & Lifecycle, Demand Generation, Sales Enablement, Marketing Operations, Finance, and Performance Marketing.