Product Marketing Manager (GraphAware Solutions)

Location: Remote from the UK, Czechia, or Spain, with some travel

Company

hirify.global is a graph intelligence platform company providing enterprise knowledge graphs and graph capabilities for intelligent applications, AI systems, and complex data analysis.

What you will do

• Research target industries, customers, use cases, buying behaviors, market trends, and competitors to define segments, ideal customer profiles, buyer personas, and go-to-market recommendations.
• Own positioning and messaging for industry solutions, translating complex technical capabilities into differentiated value propositions, narratives, proof points, and persona-specific messaging.
• Create sales enablement assets including pitch decks, solution overviews, discovery and qualification guides, objection handling, competitive battle cards, and demo narratives.
• Partner with Sales, Customer Advocacy, Content, Demand Generation, and Regional Marketing on customer evidence, campaigns, launches, and commercial objectives.
• Develop thought leadership, positioning content, solution landing-page messaging, and written materials about industry challenges, market trends, and emerging technologies.
• Initially focus on the Financial Crime Intelligence solution for financial institutions, with potential to support additional solutions, industries, and customer segments.

Requirements

• 5+ years of experience in B2B technology marketing, including at least 3 years in product marketing, solutions marketing, or a closely related role.
• Experience with enterprise software, financial services technology, data platforms, analytics, or similarly complex solutions.
• Proven ability to translate complex technical capabilities and customer challenges into clear, compelling, differentiated value propositions.
• Track record of creating practical sales materials and enablement resources that help commercial teams engage customers and win business.
• Understanding of enterprise sales cycles, buying groups, customer decision-making, and marketing’s influence on pipeline and revenue.
• Ability to research customers, industries, competitors, and emerging trends and turn findings into actionable marketing and commercial recommendations.
• Excellent written and verbal communication skills, with the ability to simplify complex topics and communicate clearly with different audiences.
• Curiosity, adaptability, continuous improvement, strategic thinking, hands-on execution, ownership, independence, and cross-functional collaboration.
• Comfort experimenting with AI tools and automation to improve productivity and team effectiveness.

Nice to have

• Experience marketing technology solutions to financial crime, fraud, AML, compliance, or risk management teams.
• Experience with public sector, government, defence, or law enforcement markets.
• Familiarity with enterprise data technologies, graph databases, advanced analytics, or AI.
• Familiarity with Salesforce, Marketo, WordPress, web analytics tools, Gong, or equivalent marketing and sales platforms.

Culture & Benefits

• High-impact role shaping go-to-market strategy for a growing portfolio of industry solutions with hirify.global’s reach and support.
• Ownership, autonomy, and freedom to turn ideas into action and influence strategic decisions.
• Work with advanced technology and customers addressing complex problems in financial crime, intelligence analysis, and other mission-critical environments.
• Collaborative international environment across Product, Sales, Marketing, and Engineering.
• Inclusive, diverse, equitable, and intellectually honest workplace focused on relationships, innovation, and customer success.