Sr Manager, Owned Channels (Email & SMS)

Location: Remote within the United States; role listed in Denver, Colorado

Salary: $85,000–$90,000 annually; compensation may vary by geographic location for candidates working outside Colorado.

Company

hirify.global is the franchisor of five health and wellness brands with more than 700 combined U.S. franchised locations.

What you will do

• Own the email and SMS lifecycle roadmap across five brands, connecting new guests to membership and long-term loyalty.
• Design and optimize journeys such as welcome, rebooking, at-risk, and win-back programs, including triggers, audiences, suppression rules, and messaging logic.
• Drive retention, second-visit, booking, and revenue performance through testing, journey audits, segmentation, and continuous optimization.
• Build measurement plans, reporting, GA4 tracking, and performance analysis by journey, campaign, and brand.
• Manage deliverability, list health, data-feed requirements, platform and vendor relationships, SOPs, QA checklists, and training guides.
• Present recommendations to leadership and franchise stakeholders while partnering with brand, operations, technology, finance, legal, and customer strategy teams.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent experience.
• 7+ years of experience in CRM, lifecycle, email, or SMS marketing with significant strategy experience.
• Proven lifecycle strategy and retention experience, including repeat-visit, second-visit, and win-back programs.
• Hands-on experience with Iterable or a comparable marketing automation platform such as Braze or Salesforce Marketing Cloud, including journey builds, segmentation, and testing.
• Experience designing A/B tests, holdout groups, and structured experimentation programs.
• Experience presenting results and recommendations to senior leaders and franchisee audiences.
• Strong program management, prioritization, independent decision-making, written communication, and verbal communication skills.
• Strong analytical skills, including SQL, BI tools such as Power BI, GA4 tagging and measurement, and connecting results to business outcomes.
• Strong working knowledge of email and SMS compliance, including consent, opt-in, carrier registration, short codes, TCPA, CAN-SPAM, and state privacy requirements.

Nice to have

• Experience in membership, subscription, multi-location, franchise, multi-brand, or multi-unit franchise environments.
• Experience designing operating models and driving adoption with franchisee or field stakeholders.
• Knowledge of deliverability and list-health best practices.
• Technical acumen with data feeds and integrations, including specifying requirements and evaluating technical recommendations.
• Business and financial acumen, including LTV models, retention metrics, and membership economics.

Culture & Benefits

• Remote, full-time role with flexible time off and a holiday schedule.
• Medical, dental, vision, and life insurance, plus a Health Savings Account and Flexible Spending Account.
• 401(k) match and a monthly allowance for spending at hirify.global-owned brands.
• Cell phone reimbursement and a free Employee Assistance Plan.
• Work is guided by integrity, accountability, service-mindedness, decisiveness, curiosity, resilience, and commitment to diversity, equality, and inclusion.