Retention Manager (CRM) | carOne

Location: Fully remote in Lithuania, with offices in Kaunas and Vilnius.

Salary: €3,500–€4,900 gross per month.

Company

carOne is an app that helps drivers in Lithuania manage everything related to their car in one place.

What you will do

• Own retention for carOne and build lifecycle journeys across email and push from users’ first days in the app onward.
• Reach users with timely, relevant messaging and turn occasional users into regular, paying customers.
• Identify where users drop off, understand why, and improve retention and repeat purchases.
• Plan and run the campaign calendar, continuously test campaigns, and optimize based on results.
• Track weekly retention metrics and own KPIs including retention rates, conversion, repeat purchases, and active customer growth.

Requirements

• 4+ years of experience in retention, CRM, or lifecycle marketing, including ownership of revenue targets.
• Hands-on experience with Klaviyo or a similar tool, including flows, segments, event-triggered automation, and A/B tests.
• Use AI tools in everyday work to improve efficiency.
• Analyze dashboards independently and make decisions based on data rather than intuition.
• Fluent Lithuanian and good English.
• Ability to move quickly, launch ideas within days, and take responsibility for results.

Nice to have

• Experience in a subscription or repeat-purchase business.
• Experience developing push notification strategies for a mobile app.
• Basic SQL knowledge and experience with transactional email tools.

Culture & Benefits

• Real ownership of building the retention function rather than only running campaigns.
• Small team with fast decision-making.
• Fully remote work, with optional access to offices in Kaunas and Vilnius.
• Remote meetings are a normal part of the work model.
• Clear KPIs from the first day and regular progress reviews.