Growth Manager (CRM & Email) - Leaply

Location: Hybrid, based in one of Leaply's offices in Kyiv, Lviv, or Warsaw

Company

Leaply is a Health & Wellness app that helps people build healthy habits through daily practical activities. Launched in June 2024, the app operates worldwide and has positive unit economics, a 4.7 App Store rating, and a 4.4 Trustpilot rating from more than 20,000 reviews.

What you will do

• Set the CRM strategy and roadmap, making CRM a predictable source of profit.
• Increase lead-to-subscriber conversion and retention through personalized communication based on user goals and behavior.
• Help shape growth markets, audiences, and offers.
• Own lifecycle messaging across email, push, and in-app channels and build the supporting platform.
• Scale sending across markets while maintaining inbox placement and compliance.
• Measure CRM impact on subscriptions and profit through holdout tests.

Requirements

• 3+ years of experience in email, CRM, or growth marketing at a B2C company, ideally a subscription app.
• A measurable result demonstrating a metric personally improved and how it was measured.
• Analytical ability to identify funnel losses and prioritize experiments.
• Experience designing A/B tests, including control groups, sample size, and statistical significance.
• Comfort working with data using Amplitude or a similar tool and SQL.
• Daily use of AI tools in professional work.
• English at B2+ level.

Nice to have

• Hands-on experience with Braze, Customer.io, Iterable, or a similar CRM tool.
• Deliverability experience, including SPF, DKIM, DMARC, and domain warm-up.
• Experience with web2app funnels such as quiz to paywall to app.
• Experience running campaigns in multiple languages and markets.
• Experience launching push, in-app, or SMS channels from scratch.

Culture & Benefits

• First CRM hire, with the opportunity to grow the function into a team and expand into SMS, remarketing, and retention.
• Close collaboration with performance marketing, with enough traffic to test ideas and evaluate results within days.
• Opportunity to lead the use of AI for CRM writing, personalization, and analysis.
• Direct work with the CPO and CMO, who are Leaply co-founders, and direct access to product, marketing, and payment data.
• Mentorship from an experienced team with multiple successful exits and access to hirify.global communities across Marketing, Product, Analytics, and Engineering.
• Meaningful mission focused on helping people live healthier lives every day.